Senior Manager, Marketing Analytics
2 weeks ago
At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. Its the web, made better.
Were looking for a Senior Marketing Analytics Manager to help us move the business forward with data and insights. This role will have executive visibility and will drive change throughout growth marketing, leading a team that supports both product- and sales-led go-to-market motions.
About the role- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Exempt
- Reporting to the VP of Growth
As a Senior Marketing Analytics Manager, youll
- Surface key insights related to growth program performance and target attainment to GTM leadership to drive decision-making, budget allocation, and strategic planning.
- Lead a team that supports both PLG and sales-led motions through deep analysis, strategic guidance and performance reporting.
- Work to proactively identify market opportunities across different regions, markets, industries, and more to drive marketing and international expansion strategy.
- Own the end-to-end analytics development process including working with data engineering to develop new views and datasets in Snowflake, building visualizations in Tableau for GTM leadership, and ensuring wider enablement and documentation across the marketing team.
- Partner closely with marketing operations, data science, business operations and other critical stakeholders to continue iterating on and improving marketing data excellence and streamlined delivery.
- Own holistic demand gen campaign performance and spend analysis to track pacing to goals, and share insights on individual tactic/strategy efficacy.
- Manage lead lifecycle reporting to monitor the health of our sales funnel.
- Write SQL queries and partner with the data science team to enable our PQL motion.
- Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from acquisition to expansion.
- Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the C-suite.
- Collaborate with the core data analytics team on data initiatives.
- Enable marketers to independently service their reporting needs with tools, documentation, and guidance.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About youYoull thrive as a Senior Marketing Analytics Manager if you:
- Can turn insights into action and distill the most important information.
- Can translate business requirements to technical stakeholders and vice versa.
- Are a passionate leader supporting, empowering and unblocking your team is a core driver.
- Love data finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing
- Have strong technical skills you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously.
- Are naturally curious when something looks wrong, you triage and make it known.
- Are extremely detail-oriented you dont miss a beat.
- Are PLG-savvy you have worked with both self-serve and enterprise lead funnels.
- Have experience with modern GTM technology.
Even if you dont meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.
Our Core Behaviors:- Obsess over customer experience. We deeply understand what were building and who were building for and serving.
- Move with heartfelt urgency. We have a healthy relationship with impatience.
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations.
- Make your mark. We seek out new and unique ways to create meaningful impact.
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