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Promotions Manager, CBS Minneapolis
2 months ago
We are seeking a highly skilled and experienced Promotions Manager to join our team at CBS Minneapolis. As a key member of our marketing department, you will be responsible for developing and implementing innovative promotional strategies to drive engagement and ratings for our station.
Key Responsibilities:- Lead and Inspire: Manage a dedicated team of writer-producers to create compelling on-air station promos, including news special reports and image campaigns.
- Innovate and Create: Conceptualize, write, produce, and edit station image campaigns, news sweeps promos, and other marketing initiatives.
- Hands-On Production: Provide top-notch shooting and editing services for station promotional efforts.
- Collaborative Vision: Work closely with the Director of Brand & Marketing and the team to implement creative and effective marketing strategies.
- Content Marketing Partnership: Collaborate with the station's news department to plan and lead impactful content marketing.
- Event Promotion Management: Take charge of promoting station events to ensure maximum engagement.
- Inventory Oversight: Run and maintain promo inventory on station logs and handle other tasks as needed.
- Bachelor's degree in Radio/TV communications, production, or a related field (other relevant education will be considered).
- 8 or more years of experience as a writer/producer in a mid-to-major market station promotion department (equivalent experience will be evaluated).
- Strong people management abilities to encourage and guide your team.
- Exceptional tease-writing skills with an interest in mentoring producers.
- Proficiency in shooting promo projects and collaborating with news talent.
- Mastery of non-linear editing, particularly with Adobe Suite products.
- Basic graphic design skills using Photoshop, After Effects, and related programs.
- Strong problem-solving skills with a talent for communicating innovative ideas.
- Prior experience working in transforming ratings and demo information into effective promotional strategies.
We offer a dynamic and innovative work environment, competitive compensation, and opportunities for professional growth and development. If you are a creative and results-driven individual with a passion for storytelling and marketing, we encourage you to apply for this exciting opportunity.