Director of Affiliate Marketing Strategic Partnerships
11 hours ago
As the Director of Affiliate Marketing Strategic Partnerships at SmythOS, you will lead the transformation of our affiliate channels and strategic partnerships to drive significant revenue growth. With a proven track record of managing multi-million dollar affiliate programs and forging high-impact partnerships, you will leverage data-driven strategies and advanced MarTech solutions to exceed KPIs and contribute to the overall success of SmythOS.
Key Responsibilities:- Affiliate Program Leadership:
- Transform and scale the SaaS affiliate marketing program, focusing on strategic recruitment, activation, and retention of affiliates.
- Achieve growth by creating and implementing innovative strategies across influencer marketing, SEO, SEM, email marketing, and media buying affiliates.
- Lead the adoption of MarTech and SaaS technologies to optimize affiliate performance, driving significant revenue increases.
- Develop and manage commission structures and performance incentives that motivate top-tier affiliates, contributing to multi-million dollar revenue growth.
- Identify, negotiate, and secure high-impact strategic partnerships that align with SmythOS's growth objectives and drive significant revenue contributions.
- Cultivate and maintain long-term relationships with key partners, ensuring mutual benefit and alignment with strategic goals.
- Develop joint marketing initiatives and co-branded campaigns with partners, enhancing brand visibility and driving engagement across channels.
- Manage and mentor a high-performing team of affiliate managers and partnership specialists, setting SMART goals and fostering a culture of excellence.
- Develop and implement training programs and SOPs that streamline operations, improve onboarding efficiency, and enhance overall team performance.
- Conduct regular performance reviews, providing feedback and support to drive continuous improvement and team success.
- Understanding of affiliate and publisher management software, such as Tapfiliate, Rakuten, etc.
- Implement and maintain robust forecasting models to predict revenue outcomes with high accuracy and adjust strategies accordingly.
- Ensure the accurate tracking and reporting of affiliate and partnership activities, utilizing Google Data Studio, Airtable, and other platforms to generate actionable insights.
- Develop and execute comprehensive strategies that align affiliate and partnership efforts with SmythOS's broader business objectives.
- Drive innovation in affiliate marketing by launching initiatives such as influencer collaborations, premium content partnerships, and advanced media buying strategies.
- Ensure that all affiliate and partnership activities are aligned with the overall marketing and business development plans, contributing to the sustained growth of SmythOS.
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