Strategic Marketing Director, B2B Payer Promotions
12 hours ago
Cedars-Sinai seeks a seasoned marketing professional to lead the development and implementation of strategic marketing initiatives aimed at growing revenue through payer partnerships. The Associate Director, B2B Marketing will collaborate with cross-functional teams to drive business growth and ensure seamless utilization of clinical and financial content across channels.
Key Responsibilities- Develop and implement marketing strategies and tactics to promote Cedars-Sinai's products and services to B2B audiences.
- Collaborate with the managed care team and other departments to achieve marketing objectives and drive business growth.
- Establish metrics and goals/success criteria and measure the effectiveness of marketing plans.
- Provide strategic direction, leadership, and motivation to ensure all parties work together to achieve bottom-line measured results.
- Bachelor's degree in marketing, communications, business, or a related field.
- Minimum of eight years of progressive marketing experience at a large, complex healthcare organization or payer.
- Minimum of two years of managerial experience supervising direct reports within a department and/or service line.
Cedars-Sinai offers a dynamic, inclusive environment that fuels innovation and a commitment to creating a diverse and culturally competent workforce.
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