Strategic Marketing Director, B2B Payer Promotions

12 hours ago


Los Angeles, California, United States Cedars-Sinai Full time
Job Summary

Cedars-Sinai seeks a seasoned marketing professional to lead the development and implementation of strategic marketing initiatives aimed at growing revenue through payer partnerships. The Associate Director, B2B Marketing will collaborate with cross-functional teams to drive business growth and ensure seamless utilization of clinical and financial content across channels.

Key Responsibilities
  • Develop and implement marketing strategies and tactics to promote Cedars-Sinai's products and services to B2B audiences.
  • Collaborate with the managed care team and other departments to achieve marketing objectives and drive business growth.
  • Establish metrics and goals/success criteria and measure the effectiveness of marketing plans.
  • Provide strategic direction, leadership, and motivation to ensure all parties work together to achieve bottom-line measured results.
Requirements
  • Bachelor's degree in marketing, communications, business, or a related field.
  • Minimum of eight years of progressive marketing experience at a large, complex healthcare organization or payer.
  • Minimum of two years of managerial experience supervising direct reports within a department and/or service line.
Why Work Here?

Cedars-Sinai offers a dynamic, inclusive environment that fuels innovation and a commitment to creating a diverse and culturally competent workforce.



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