Senior Product Marketing Manager

1 week ago


New York, New York, United States Yext Full time
Senior Product Marketing Manager

Yext is the leading digital presence platform for multi-location brands. We're seeking a Senior Product Marketing Manager to drive the Yext Reviews GTM strategy, plan, and execution.

This role is critical to our success, requiring a market evangelist and domain expert for reputation management. You'll be responsible for developing positioning and messaging that resonates with buyers and empowers our sellers and partners to be successful.

You'll collaborate with our marketing team to develop innovative programs that drive demand for our products and create compelling content to support these initiatives.

Key responsibilities include:

  • Market intelligence - be the expert on our buyers, how they buy, and their key buying criteria
  • Competitive intelligence - understand the competitive landscape, be the expert on our competition, how they are positioned, and how we win
  • Enable the sales team to effectively compete against our key competitors through training, battle cards, etc.
  • Launch and GTM strategy - plan product launches and releases, manage the cross-functional implementation of the plan, collaborate with GTM to effectively enable internal teams, and analyze and optimize GTM performance
  • Messaging and positioning - develop compelling product positioning and messaging that resonates with our target customers, segments, verticals, and geographies
  • Product adoption and growth - work and collaborate with Demand Generation, Customer, and Partner Marketing to understand and document the customer journey

Requirements include:

  • 8+ years of experience in product marketing in the B2B SaaS space
  • Sharp writing and presentation skills with a knack for distilling complex ideas into compelling copy
  • Proven understanding of B2B SaaS sales process, ideally in digital marketing
  • Ability to craft value-based messaging for multiple audiences
  • Proven leadership and teamwork skills
  • Demonstrated ability to take initiative, anticipate needs, and exercise independent and sound judgment

We offer a comprehensive package of benefits, including medical, dental, and vision benefits, life insurance, short-term and long-term disability, 401(k) retirement plan, and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.

Annual Base Pay Range $140,680—$214,140 USD



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