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Marketing Communications Manager

3 months ago

Atlanta, Georgia, United States The Ladders Full time
At Eberly & Collard Public Relations (ECPR), we foster career growth for individuals in the fields of public relations, branding, advertising, digital marketing, social media, event management, influencer relations, and integrated marketing. Our philosophy is grounded in the fact that the individual strengths of our team members create unequaled marketing opportunities for our clients as well as bolster our professional service offers on a day-to-day basis. The mental health and well-being of our team members are of utmost importance to ECPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We believe success comes in the form of both professional and personal growth, and the reward manifests itself for us and our clients as we see those successes in our staff. Consider joining our dynamic team. Together, the possibilities are endless.

Job Description:
Eberly & Collard Public Relations is a national firm specializing in integrated marketing communications, branding, product positioning, thought-leadership campaigns, event planning, public/media relations, digital marketing, SEO, social media and advertising. Our main office is based in Midtown Atlanta, and our satellite office is located in New York City.
Our Atlanta office has an immediate opening for an entrepreneurial, self-starting, senior individual to join our growing team. This is an exciting career opportunity for a Marketing Communications professional with a passion for working with the media, writing, digital marketing, and the coordination and management of high-level national and international client accounts.
The Marketing Communications Manager will be responsible for a variety of omni-channel functions essential to fundamental public/media relations, branding, marketing, advertising, social media, digital marketing and client account management.
The Position:
  • Managing client accounts to ensure a variety of integrated marketing campaigns and program plans are in compliance, and to supervise clients' omni-channel public relations, marketing communications and integrated marketing needs such that they are satisfied, exceeded, documented and reported on a scheduled and consistent basis.
  • Directing and enhancing social/digital media and Digital Marketing campaigns and content for the firm and assigned clients, including Google Ads, Search Engine Optimization (SEO), keywords/phrases research, Meta Ad campaigns and other digital campaigns, blogging with SEO, and HubSpot email and marketing automation campaigns.
  • Proficiency in technical SEO and SEMrush at high-levels and capable of producing reports of activity and progress.
  • Developing/implementing strategic public relations, media relations, advertising and digital marketing plans, campaigns and media pitches as well as serving as project manager or traffic manager across colleagues, clients, members of the media, event planners, association/organization contacts, etc.
  • Providing management of client and media deliverables, campaigns, written content, projects, reports and other pertinent entities.
  • Researching, vetting and overseeing select advertising campaigns, including negotiation of deals and value-added incentives as well as planning/preparing advertising campaign materials, assets, copy, imagery, photos, ad forms, media planning documents, sponsored content, and other paid content submissions in a timely and reportable manner.
  • Conducting market/media research and applying findings to documentation, projects and campaigns to enhance clients' digital footprints, brand reputations and publicity results.
  • Overseeing creative/design team members for video conceptualizations, scripting, on-screen graphics, talent coordination, production, editing, and distribution.
  • Supervising junior team members to maintain accurate and up-to-date media lists, publication databases, media kits, meeting agendas/reports, client reporting, analytics, etc.
  • Writing, developing and proofing with extreme accuracy high-quality deliverables including written content, editorials, feature stories, press releases, media materials, byline articles, thought-leadership content, social media content, blogs, ad copy, brochure copy, and client reports/correspondence. Solid knowledge of Associated Press writing guidelines is essential.
  • Building and maintaining media relationships and a network of beneficial editors, reporters, journalists, broadcasters, podcasters, and other on-air programming managers/production contacts, including email, phone and in-person engagements.
  • Leading Social Media Influencers programs, including all facets of program management, influencer acquisitions/oversight, guiding team members, overseeing analytics and reporting to include realization of objectives and results.
  • Creating meaningful blog posts, article series, podcasts series, web content, and e-news about/for the agency and its clients across the earned, owned and paid spectrum.
  • Researching, developing and managing media kits, slideshows, presentations, graphs/charts, infographics, and other means of content and data communication.
  • Planning with both senior and junior team members for agency and clients in terms of project and campaign status/activity reports, virtual and in-person meetings/agendas/minutes, media coverage analysis, traditional and social media analytics, SWOT analysis, completive intelligence, etc.
  • Working closely with colleagues and team members to plan or assist with client events, tradeshows, conferences, symposiums, speaker's bureau, press conferences, media tours, influencer tours and events, media interviews, digital and onsite press rooms, editor briefings, etc.
  • Co-managing one or more junior team members to guide, proof and approve their select projects, administrative duties, reporting, and other scopes of work for which they may need supervision and training.
  • In-dept understanding of WordPress and backend site management for landing page building and other conversion events and marketing funnel omni-channel marketing activities.
  • In-depts understanding of HubSpot CRM, Meltwater and other marketing related SaaS products for platform management.
  • Create and monitor email marketing campaigns, drip campaigns and marketing automated campaigns for lead generation and Demand Generation.
  • Serving in a proactive role to assist agency owners and other senior team members with streamlining, organizing and co-leading select best practices for client account management and the general growth of the team and agency at large.
  • Demonstrating consistent, positive values and actions aligned with Eberly & Collard Public Relations' ongoing mission and day-to-day activities.
  • Working alongside the agency owners to assist in new business development meetings, presentations, contract writing, etc.
Requirements
ECPR's Atlanta office is seeking a candidate with exceptional interpersonal, management, networking, digital marketing, verbal and written communications skills with a team-minded attitude to fill the role that will support and assist in overseeing our current diverse client roster, colleagues and industry verticals.
Important: 3-to 6-year minimum post-college work experience required in a public relations, digital marketing or similar type agency. 4-year BA or BS degree in Public Relations, Marketing, Communications, or extremely similar degree required.
Internships are important but do not count toward the 3- to 6-year post-college experience unless they took place after 4-year college graduation and the dates are verifiable.
Benefits
Compensation:
  • The budgeted salary range for this position is highly competitive and based on qualifications and experience.
  • An incentivized bonus program is based on key performance metrics and the growth of the company. Bonuses can average far higher than the industry norm.
Why Should You Apply?
  • Compensation packages that exceed the industry average.
  • Generous PTO and paid holidays.
  • Rich benefits package includes health, dental, vision and retirement plan.
  • Bonus Employee Incentive program.
  • ECPR Give Back Program.
  • Hybrid and flexible remote work offerings after key performance metrics are met.
  • Paid covered, on-site parking
  • Great clients and creative/interesting campaigns.
  • Upbeat, collaborative team environment.
  • Promotions for firm's personnel take place 2 times per year (on average).
  • Summer Fridays program
  • Gym membership included
  • Professional development and mentorship programs offered by senior team members.
Estimated Salary: $20 to $28 per hour based on qualifications.