Senior Product Marketing Strategist

2 weeks ago

Atlanta, Georgia, United States Credit Acceptance Corporation Full time

Company Overview:

Credit Acceptance Corporation is recognized as a leading organization with accolades for its exceptional workplace culture and commitment to excellence. Our environment is fostered by dedicated professionals who are passionate about achieving success both individually and collectively. With a robust product offering and a strong financial foundation, we stand as one of the premier used car financing firms in the nation.

Position Summary:

We are seeking a Senior/Lead Product Marketing Specialist to enhance our Direct-to-Consumer Acquisition Marketing Team. This pivotal role will focus on ensuring marketing uniformity across both established and emerging products. At Credit Acceptance, marketing serves as a key driver for transformative growth and the realization of long-term business objectives. We are on a mission to elevate the Credit Acceptance brand and the marketing function, assembling a team that combines marketing acumen with a mission-driven approach to create impactful results.

Key Responsibilities:

  • Work remotely with occasional travel as needed to support team objectives.
  • Enhance the Consumer Acquisition process, concentrating on improving conversion rates from financing applications to dealer visits. Identify obstacles and propose solutions through a data-driven approach.
  • Collaborate with channel leaders to refine messaging and positioning strategies aimed at increasing lead generation.
  • Improve the consumer credit application conversion rate by partnering with UI and product design teams.
  • Initiate post-lead nurturing campaigns to facilitate the transition of prospects into leads for dealers.
  • Lead the development of product marketing content, focusing on financial literacy and pre-customer engagement strategies.
  • Support the creation of compelling product positioning and messaging that articulates our service's value and uniqueness.
  • Conduct market research to identify consumer needs, trends, and competitive dynamics.
  • Ensure timely project completion and maintain clear communication across various teams including analytics, marketing, and legal.

Qualifications:

  • Bachelor's Degree in Business, Marketing, or a related field.
  • 3+ years of experience for Senior level, 5+ years for Lead level in Product Marketing, Digital Marketing, or Product Management.
  • In-depth knowledge of market trends and product lifecycle management.
  • Proficient in conducting customer research and competitive analysis.
  • Strong communication skills, both written and verbal, to convey complex ideas effectively.

Compensation:

The targeted compensation for this role ranges from $110,000 to $162,000 base salary, complemented by an annual bonus structure.

Benefits:

  • Comprehensive benefits package including 401(K) matching, parental leave, tuition reimbursement, and extensive medical/dental/vision coverage.

Company Values:

To thrive in this role, candidates should embody our core values of positivity, respect, insightfulness, directness, and earnestness.

Expectations:

  • Adhere to company policies and legal guidelines.
  • Fulfill all other assigned duties as required.

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