Digital Marketing Campaign Specialist

3 weeks ago

Foster City, California, United States QuinStreet Full time

Corporate Overview

QuinStreet, Inc. is a leading online performance marketing company founded in 1999. With its headquarters in Foster City, CA, and satellite offices worldwide, the company has established itself as a major player in the industry.

Job Description

We are seeking a highly skilled and motivated individual to join our Email team as an Email Marketing Campaign Associate. The ideal candidate will have a strong background in digital marketing and experience in developing, maintaining, and optimizing email marketing campaigns.

Key Responsibilities

  • Collaborate with cross-functional teams to manage and execute email campaigns
  • Ensure email messages adhere to industry best practices and utilize responsive design
  • Oversee the email production process and creation of every email, ensuring flawless execution
  • Report on results and provide insights and recommendations
  • Conduct analysis of results and develop testing plans to continuously improve email performance
  • Optimize emails for deliverability, open rates, conversion rates, mobile rendering, etc.
  • Problem-solve deliverability issues, including detailed analysis of bounces, spam complaints, opt-outs, and ISP server responses
  • Manage special email requests for clients and coordinate timeline and deliverables
  • Define and manage a best-in-class email marketing strategy
  • Manage the email marketing budget – forecast and track projections against actuals
  • Assess the competitive landscape by examining email strategies of key competitors and the overall industry to understand emerging trends

Qualifications

  • Undergraduate degree in a related field
  • 0-2 years of experience in digital marketing
  • 6 months to a year of experience managing email campaigns of at least 1 million emails/month in scale
  • Strong understanding of Internet-based consumer behavior
  • Tactical, hands-on experience in high-volume email marketing environments
  • Understanding of email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards
  • Experience with multiple ESPs and fluency with basic tenets of email system architecture
  • Comfortable with HTML and CSS
  • Proven ability to analyze data
  • Attention to detail in producing deliverables while understanding big-picture objectives and strategy
  • Must be a self-starter who excels at multi-tasking and thrives in a fast-paced environment
  • Ability to communicate and work in a cross-functional team environment to achieve common objectives
  • Exceptional communication skills, both written and verbal
  • Excellent problem-solving and decision-making skills
  • Superb time management skills with the ability to prioritize and shift workload to meet deadlines
  • Proficient with Microsoft Excel, Word, and PowerPoint
  • Google Analytics and/or other web analytics experience is a plus

Equal Opportunity Employer

QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.

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