Digital Marketing Program Lead

2 days ago

Foster City, California, United States TechnoGen Full time
Job Title:
Technical Lead - Digital Marketing Program (GMP, GA, GTM & SEO)

Job Description:

We are seeking a highly experienced Technical Lead to join our Digital Marketing Program team. The ideal candidate will have a strong background in Google Marketing Platform (GMP), Google Analytics (GA), Google Tag Manager (GTM), and SEO.

The successful candidate will be responsible for managing marketing email campaigns, experience with Marketo or similar marketing automation systems, and familiarity with Salesforce or any other similar CRM. Additionally, they will have demonstrated experience working in an analytics/data-driven role and possess a Bachelor's Degree or higher in Information Systems, Computer Science, or equivalent experience.

The Technical Lead will be responsible for leading and motivating others, working well in a team environment, and being proactive and taking strategic decisions. They will also be responsible for analyzing performance data, optimizing campaigns for better performance, and developing and implementing digital marketing campaigns across various social media channels.

Key Responsibilities:

  • Strong experience in Digital Marketing, Google Analytics (GA G4A), Google Tag Manager (GTM), Google Ads, SEO, Pay per click analysis, KPIs tracking and data analysis
  • Excellent in analyzing performance data and optimized campaigns for better performance - Analytics strategy and Analytics dashboarding skills
  • Executed tests, collected, and analyzed data and identified trends and insights to achieve maximum ROI
  • Experience in monitoring competitors' activity to identify any new strategies that may affect business goals
  • Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
  • Well-designed and implemented SEO and PPC strategies to increase brand visibility and website traffic
  • Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions

Requirements:

  • Conducting market research to better comprehend prevailing consumer behaviors
  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
  • Affiliated marketing, SEO efforts, and conversion funnels to generate monthly unique visitors and in monthly revenue
  • Designed, implemented, and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion
  • Planned and performed keyword research, in SEO; Created a holistic paid acquisition strategy which improves ROI
  • Implemented A/B testing framework for SEO purposes for all content, which improves ranking
  • Been a part of the launch of a campaign for a new product
  • Collect A/B testing data to improve campaign performance, leading to average improvement (campaign start to campaign end)
  • Email marketing strategy for product based on user engagement to increase the revenue

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