Email Marketing Campaign Specialist

4 weeks ago

Foster City, California, United States QuinStreet Full time
CORPORATE OVERVIEW:
QuinStreet, Inc. is a leading online performance marketing company founded in 1999 and listed on the stock market in 2010. With its headquarters in Foster City, CA, and satellite offices worldwide, the company has established itself as a major player in the industry.

JOB DESCRIPTION:

We are seeking a highly skilled and motivated individual to join our Email team as an Email Marketing Campaign Associate.

This person would have a strong background in digital marketing and experience in developing, maintaining, and optimizing email marketing campaigns.


SPECIFIC RESPONSIBILITIES:
Work collaboratively with cross-functional teams, including Account Managers, Developers, and Creative teams, to manage and execute email campaigns

Ensure email messages adhere to industry best practices and utilize responsive design

Oversee the email production process and creation of every email, ensuring flawless execution

Report on results and provide insights and recommendations

Conduct analysis of results and develop testing plans to continuously improve email performance

Optimize emails for deliverability, open rates, conversion rates, mobile rendering, etc.

Problem-solve deliverability issues, including detailed analysis of bounces, spam complaints, opt-outs, and ISP server responses

Manage special email requests for clients and coordinate timeline and deliverables

Define and manage a best-in-class email marketing strategy

Manage the email marketing budget – forecast and track projections against actuals

Assess the competitive landscape by examining email strategies of key competitors and the overall industry to understand emerging trends

QUALIFICATIONS:
Undergraduate degree in a related field

0-2 years of experience in digital marketing

6 months to a year of experience managing email campaigns of at least 1 million emails/month in scale

Strong understanding of Internet-based consumer behavior

Tactical, hands-on experience in high-volume email marketing environments

Understanding of email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards

Experience with multiple ESPs, and fluency with basic tenets of email system architecture

Comfortable with HTML & CSS

Proven ability to analyze data

Attention to detail in producing deliverables while understanding big-picture objectives and strategy

Must be a self-starter who excels at multi-tasking and thrives in a fast-paced environment

Ability to communicate and work in a cross-functional team environment to achieve common objectives

Exceptional communication skills, both written and verbal

Excellent problem-solving and decision-making skills

Superb time management skills with ability to prioritize and shift workload to meet deadlines

Proficient with Microsoft Excel, Word, and PowerPoint

Google Analytics and/or other web analytics experience is a plus

EQUAL OPPORTUNITY EMPLOYER
QuinStreet is an equal opportunity employer.

We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.

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