Digital Strategy Associate Director

4 weeks ago

Foster City, California, United States BioSpace, Inc. Full time
Job Title: Associate Director, Digital Strategy

Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops, and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world.

Job Summary:

The Associate Director, Digital Strategy will play a critical role in driving digital transformation and delivering a superior digital experience to our customers in the US. This role will be responsible for planning, measuring, and optimizing omni-channel efforts in collaboration with brand teams. The ideal candidate will have a strong background in digital strategy, with experience working with digital channels such as web, email, display, social, search, programmatic, and video.

Key Responsibilities:
  • Strategize and implement a cohesive way of working that transcends organizational silos, fostering collaboration across teams to ensure digital strategies align with business objectives.
  • Exercise influential leadership both horizontally and vertically within the organization, defining strategy, driving transformative change, and inspiring cross-functional teams.
  • Collaborate as a Business Partner, aligned with Therapeutic Areas and digital capabilities, to ensure that digital strategies are driving business.
  • Identify opportunities for digital health innovation and take the lead in developing and implementing digital health strategies that elevate patient outcomes and experiences, all while ensuring strict compliance with regulatory requirements.
  • Collaborate closely with brand teams and cross-functional teams to identify pain points and opportunities for improvements in the customer journey, aligning these with overarching business strategies.
  • Support the development of measurement plans centered around objectives that offer profound insights into customer behavior, preferences, and needs. Evaluate optimization opportunities to improve the customer experience in digital and share recommendations with stakeholders.
  • Utilize data-driven insights to pinpoint opportunities for improving the customer journey, enhancing customer satisfaction, and fostering customer loyalty and advocacy.
  • Collaborate closely with brand teams, vendors, and other stakeholders to identify opportunities for innovation and improvement in the digital space.
  • Serve as a subject matter expert for digital strategy, internal processes, and systems relevant to digital marketing.
  • Collaborate closely with the Digital Marketing Operations team to drive the development of capabilities, requirements, SOPs, rollout strategies, and training initiatives.
Basic Qualifications:

Bachelor's Degree and Ten Years' Experience OR Masters' Degree and Eight Years' Experience.

Preferred Qualifications:
  • 8+ years of experience in digital strategy.
  • Bachelor's degree in marketing, business, or related field. MBA or advanced degree preferred.
  • Experience working with digital channels such as web, email, display, social, search, programmatic, and video.
  • Strong analytical and problem-solving skills, with the ability to synthesize data and make strategic recommendations.
  • Strong communication and presentation skills, with the ability to communicate complex data and insights to various stakeholders.
  • Excellent strategic thinking skills with the ability to formulate and align stakeholders on comprehensive strategies.
  • Ability to work collaboratively with cross-functional teams and manage multiple priorities in a fast-paced environment.
  • Deep knowledge of regulatory requirements related to US pharmaceutical marketing, including FDA regulations and guidelines.
  • Experience in developing digital strategies and campaign across HCP & Patient, with launch experience a plus. Experience in HIV and/or Liver indications preferred.
  • Familiarity with emerging technologies such as telehealth, wearables, digital therapeutics, and generative AI is a plus.
  • Familiarity with the following is also a plus: Sales Force Marketing Cloud, NPI data, audience pool data, orchestrated campaigns, 1st party data and cookie consequences.
People Leader Accountabilities:
  • Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
  • Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
  • Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives, and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

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