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Digital Marketing Analyst

1 month ago

Culver City, California, United States Planet Interactive Full time
Digital Marketing Analyst

Planet Interactive is seeking a skilled Digital Marketing Analyst to join our team on a 12-month contract. This role will work 40 hours per week and will be on a hybrid schedule, working 3 days onsite at our Culver City office.

Key Responsibilities:
  • Work with data from paid social, display, video, and SEM campaigns for Marketing Services
  • Use your experience with both upper and lower funnel paid digital metrics as well as your understanding of how each channel provides full funnel support, will be the foundation for interpreting media performance.
  • Partner closely with Strategy while working hand-in-hand with Channel Activation Specialists, and multiple media agencies to stay up to date on what strategy and tactics are supporting campaign objectives.
  • Provide reporting support for Activation, you will partner with Strategy and the Digital Advertising Analytics Lead to summarize performance updates and communicate insights to product marketing leads.
  • Work with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene.
  • You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling.
  • Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.
Requirements:
  • 5+ years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives
  • Expertise in digital advertising attribution, measurement and modeling (incrementality, lift analysis, Measurement Plans, Testing, MMM, etc.)
  • Proficient with Excel and Keynote/Powerpoint Excellent social, oral and written communication skills
  • Extraordinary data visualization and presentation skills Outcomes and solutions-oriented with a high sense of urgency
  • Ability to work with cross-functional teams and build close relationships within and across teams
  • Ability to work with agility, and prioritize effectively
  • Strong troubleshooting skillset for QA of data discrepancies
  • Experience with SQL or Python a plus, but not required
Education:
  • BS/BA degree required