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Digital Marketing Analyst

4 weeks ago

Culver City, California, United States Planet Interactive Full time
Planet Interactive

We are seeking a highly skilled Digital Marketing Analyst to join our team on a 12-month contract. This role will work 40 hours per week and will be on a hybrid schedule, working 3 days onsite at our Culver City office.

Key Responsibilities:
  • Work with data from paid social, display, video, and SEM campaigns for Marketing Services
  • Use expertise in digital advertising attribution, measurement, and modeling to interpret media performance
  • Partner closely with Strategy and Channel Activation Specialists to stay up-to-date on campaign objectives
  • Provide reporting support for Activation, summarizing performance updates and communicating insights to product marketing leads
  • Collaborate with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene
  • Define and measure short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs
Requirements:
  • 5+ years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives
  • Expertise in digital advertising attribution, measurement, and modeling
  • Proficient with Excel and Keynote/Powerpoint
  • Excellent social, oral, and written communication skills
  • Extraordinary data visualization and presentation skills
  • Ability to work with cross-functional teams and build close relationships
  • Ability to work with agility and prioritize effectively
  • Strong troubleshooting skillset for QA of data discrepancies
Education:
  • BS/BA degree required