Executive Director, Media Investment Strategy

1 week ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Summary

We are seeking an experienced Executive Director, Media Investment Strategy to join our team at Publicis Groupe. As a key member of our media investment team, you will be responsible for providing strategic leadership and direction to our clients across paid media channels.

Key Responsibilities
  • Investment Leadership: Provide strategic guidance and direction to our clients across paid media channels, including TV, OOH, video, audio, social, search, display, and influencer.
  • Channel Investment Management: Manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy and Data and Analytics teams to exceed campaign KPIs.
  • Budget Management: Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel.
  • Cross Channel Budget Shift Decisioning: Lead cross channel budget shift decisioning to optimize campaign performance.
  • Analytics and Performance: Leverage historic analytics/performance to validate investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize for campaign success.
  • Partnership Development: Partner with the marketplace, build relationships, and support negotiations as needed.
  • Media Partner Management: Build and foster strong partnerships with relevant media partners in the media ecosystem.
  • Team Management: Oversee the work of multiple channel specialists, managing workflow, QA process, and providing strategic guidance and oversight.
  • Client and Internal Team Liaison: Serve as a central point of contact for clients and internal teams for the client investment portfolio.
  • Media Channel Expertise: Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
  • Innovative Solutions: Bring innovative solutions and out of the box thinking to partners and clients.
  • Problem Solving: Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with cross functional teams to appropriately communicate issues with clients.
  • Relationship Management: Manage and maintain relationships with internal practice leads and full investment team.
  • Leadership: Function as a point of escalation for clients and team members as needed.
Requirements
  • 10+ years of media planning and buying experience, with a strong focus on performance media.
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
  • Analytical background – comfort with data and numbers.
  • 5+ years of people management experience, overseeing five or more reports in an account management/client services team.
  • Deep industry relationships with ad tech firms, brand teams, and publisher partners.
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.
  • Strong communication and writing skills – poised, precise, and above all, kind when engaging with others.
  • Able to package, merchandise, and sell in concepts and new opportunities.
  • Strategic thinking and able to see the bigger picture.
  • Self-starter with ability to work independently and in a collaborative team setting.


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