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Group Director of Media Strategy

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time

Job Summary

We are seeking a highly experienced and innovative leader to join our team as a Vice President Group Director, Media Investment. As a key member of our media investment team, you will be responsible for providing strategic leadership and direction to our video investment efforts.

Key Responsibilities

  • Develop and execute comprehensive media investment strategies to drive business growth and profitability.
  • Manage and optimize video investment programs across multiple channels, including TV, CTV, and Addressable TV.
  • Lead a team of media investment professionals, providing guidance and oversight to ensure successful campaign execution.
  • Collaborate with internal agency capabilities to ensure seamless integration and effective communication.
  • Develop and maintain strong relationships with clients and internal stakeholders to drive business outcomes.
  • Stay up-to-date with industry trends and developments, identifying opportunities to innovate and improve our media investment capabilities.

Requirements

  • 12+ years of media planning and buying experience, with a strong focus on performance media.
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
  • Proven track record of success in media investment leadership, with a strong understanding of video investment strategies and tactics.
  • Excellent negotiation and communication skills, with the ability to build strong relationships with clients and internal stakeholders.
  • Strong analytical and problem-solving skills, with the ability to think critically and strategically.

About Publicis Groupe

Publicis Groupe is a global leader in marketing, media, and digital transformation. We help clients build their brands and businesses through creative, media, and digital expertise. Our team is passionate about delivering innovative solutions that drive business growth and success.