Executive Director, Digital Strategy

6 days ago

Chicago, Illinois, United States Weber Shandwick Full time
About the Role

Weber Shandwick is seeking a highly experienced and innovative Executive Director, Digital Strategy to join our team. This role requires a seasoned digital and social leader who will develop and guide core components of all social strategy workstreams and serve as a daily client contact.

Key Responsibilities
  • Social Strategy Leadership: Serve as a day-to-day social strategy lead for a major client engagement, developing and implementing innovative social brand strategies that are integrated with overall client marketing objectives/goals.
  • Client Expertise: Become an expert on our client's business and how their communications objectives help achieve business goals.
  • Strategy Development: Take broad concepts and strategy and translate them into meaningful, actionable social and platform strategy operating plans that achieve our client's communications objectives.
  • Measurement and Analysis: Identify ways to measure success against campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients as well as internal stakeholders.
  • Collaboration and Communication: Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution.
  • Policy Development: Lead development of social media management standards, policies and rules of engagement for social channels.
  • Performance Metrics: Define KPIs and implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital/social media campaigns to clients as well as internal account and management staff.
  • Industry Innovation: Assess social and digital technological innovations to find ways to further current client offerings (i.e. new social platforms and social listening tools).
  • New Business Development: Participate in new business pitch development and presentations.
  • Thought Leadership: Works autonomously on POVs and thought-leadership pieces for internal and external communications.
  • Strategic Counsel: Provides ongoing proactive strategic council on areas of opportunity to continue organic business growth and program evolution.
Qualifications
  • Experience: Minimum of 9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with a preference for experience leading and managing social and digital programs (or commensurate experience).
  • Expertise: Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the 'why this matters' to client at a strategic level.
  • Collaboration: Work well within highly collaborative, multidisciplinary teams - displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems.
  • Communication: Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level.
  • Creative and Business Writing: Have exceptional creative and business writing skills.
  • Digital Ecosystem: Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners.
  • Paid Media Environment: Understand the paid media environment and how it applies to a holistic social media strategy.
  • Analytics: Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment, as well as experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.

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