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Director of Social Media Strategy

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Description

**About the Role**

We are seeking a highly skilled and experienced Associate Director, Social Strategy to join our team at Publicis Groupe. As a key member of our social media team, you will be responsible for developing and executing comprehensive social media strategies to enhance brand visibility, engage our audience, and drive consumer loyalty.

**Key Responsibilities**

  • Develop and implement innovative social media strategies across platforms, aligning with brand goals and objectives.
  • Create, curate, and manage content that resonates with our target audience, maintaining brand voice and visual identity.
  • Collaborate with cross-disciplinary teams, including creative, paid media, and analytics, to ensure cohesive brand messaging.
  • Stay up-to-date on industry trends, pop culture, and entertainment events to identify opportunities for our clients to make a significant impact in social media.
  • Analyze social media metrics and adjust strategies to improve engagement, reach, and ROI.
  • Stay current on industry best practices and emerging platforms.

**Requirements**

  • We are looking for strong, impactful work experience, which typically includes:
  • 6 to 8 years of digital experience in advertising, entertainment, newsroom, or content fields.
  • A strong understanding of media planning, distribution, and content syndication.
  • Expertise with innovative, entertainment-based social media programs.
  • Experience living in the social media universe, with a deep understanding of all social platforms.
  • Excellent research and writing skills, with the ability to create smart content quickly.
  • The ability to develop strong relationships with internal and external partners.
  • A keen eye for new technology, new content solutions, social media events, and developments, as well as a strong connection with entertainment and pop culture.
  • An ear for consumer insights, with the ability to understand what drives people.
  • The ability to back up great creative ideas with sound analytical reasoning.
  • Willingness to travel and adapt to new environments.