Lead Content Strategist, E-Commerce

2 weeks ago

Seattle, Washington, United States Tik Tok Full time
Key Responsibilities

TikTok stands as the premier platform for short-form mobile video, dedicated to fostering creativity and delivering joy.

With a presence in various global locations, TikTok is committed to enhancing user experiences across its platform.

Why Work With Us
At TikTok, creation is at the heart of our mission. Our platform is designed to empower creativity, and this ethos extends to our teams.

We believe in tackling challenges as opportunities for learning, innovation, and collective growth.

We reject the status quo and embrace courage in our endeavors.

Collaboration is key at TikTok; we work together to create impactful experiences for our users and the communities we serve.


The TikTok Shop Consumer team is focused on delivering an exceptional e-commerce journey that enables users to discover and explore remarkable products.

We are in search of a seasoned Content Strategist with a background in e-commerce to influence UX strategies and develop content experiences tailored to user needs.

Through articulate and engaging writing, content strategists enhance products that captivate users, transforming complex features into intuitive and accessible experiences.

You will cultivate relationships with various stakeholders, including Product Management, Design, Brand and Marketing, Engineering, and Localization teams, to advocate for content design within TikTok.

Additionally, you will collaborate closely with Content Designers focused on the Seller and Creator aspects of the TikTok Shop ecosystem.



Responsibilities:

  • Develop and implement content design and UX writing for TikTok Shop Consumer initiatives.
  • Spearhead projects aimed at refining processes and enhancing our impact.
  • Create, review, and refine concise and engaging product UI content.
  • Contribute to and advance TikTok Shop's content, voice, and style guidelines.
  • Coordinate with teams across different time zones to ensure a unified product narrative.
  • Collaborate with and influence design, product, research, and marketing teams in a fast-paced environment.
  • Engage in design critiques to ensure consistency and elevate content quality across monetization products.
  • Mentor and guide fellow Content Designers within the team.
Qualifications

  • At least 7 years of experience in content design or relevant UX writing for e-commerce-focused web or mobile applications.
  • A Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience.
  • A writing portfolio showcasing user interface copy, microcopy, and user education materials.
  • Demonstrated ability to prioritize projects effectively.
  • Capacity to justify design decisions and content variations.
  • Proficient in communicating decisions to stakeholders and leadership.
  • Experience in driving product strategy and vision.
  • Proven track record of designing and delivering end-to-end products with complex flows and scenarios.
  • Background in collaborating with product management, design, user research, engineering, and localization teams.
  • Familiarity with design tools such as Figma.
TikTok is dedicated to fostering an inclusive environment where employees are appreciated for their skills, experiences, and unique perspectives. Our platform connects individuals globally, and we strive to reflect this diversity within our workplace.

We are passionate about our mission to inspire creativity and bring joy, and we are committed to celebrating diverse voices and creating an environment that mirrors the communities we engage with.


TikTok is also committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities or other protected reasons. If you require assistance or accommodations, please reach out to us.

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