E-commerce Product Marketing Lead

6 days ago

Seattle, Washington, United States TikTok Full time

**About the Role**

This position is responsible for defining solutions for products and features for the Seller Outreach product team at TikTok. The successful candidate will work with cross-functional partners across the e-commerce organization to develop end-to-end product strategy and design, and execute on the product roadmap to deliver new innovations for both internal and external stakeholders.

**Key Responsibilities:**

  • Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using our seller center or seller App.
  • Collaborating with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.
  • Prioritizing product requirements based on ROI and impact analysis.
  • Participating in the product development lifecycle, reviewing various artifacts to ensure quality, and leading user acceptance testing to ensure product quality and optimal experience prior to product launch.
  • Planning and executing go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools.
  • Managing seller center education content with cross-functional teams and enhancing content quality.
  • Monitoring key product performance metrics, conducting gap analysis, and driving product improvement plans.

**Minimum Qualifications:**

  • A minimum of 5 years of experience in product marketing and strategy in the internet industry.
  • E-commerce and B2B experience is a plus.
  • Proven experience in influencing product development and strategy using quantitative and qualitative market insights.
  • Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
  • Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
  • A Bachelor's degree is required.

**Preferred Qualifications:**

  • A deep passion for content and shopping.
  • A Master's degree in related fields (Computer Science, MBA) preferred.

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