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E-commerce Enablement Manager

2 months ago

Seattle, Washington, United States TikTok Full time

**About the Team**

The Seller Growth Operations team at TikTok plays a crucial role in driving the success of merchants and sellers on the TikTok Shop platform. Our team is responsible for developing and implementing strategies to educate, acquire, and support merchants and sellers, ultimately driving growth and revenue for TikTok.

**Key Responsibilities:**

  • **Methodology Development**: Collaborate with internal stakeholders to design and refine TikTok Shop's operating methodology, ensuring seamless execution and continuous improvement.
  • **Curriculum Design**: Create a structured and systematic curriculum to guide merchants in operating a successful business on TikTok Shop, catering to diverse learning styles and expertise levels.
  • **Content Creation**: Develop engaging and informative courses, video tutorials, written guides, and interactive modules to educate merchants and drive business growth.
  • **Channel Management**: Manage a portfolio of communication channels, including webinars, live streams, social media, and email campaigns, to reach and drive behaviors of a wide range of merchants.
  • **Data Analysis**: Monitor and analyze the effectiveness of educational programs, identifying areas for improvement and refining content strategies accordingly.
  • **Team Management**: Lead and grow a team of seller growth operation managers, developing a long-term strategy roadmap to meet business goals.

**Minimum Qualifications:**

  • Bachelor's degree or above with at least 5 years of experience in commerce education, marketing, communication, or a related field.
  • Strong understanding of e-commerce business and social media marketing, with familiarity with TikTok and its ecosystem a plus.
  • Ability to analyze data and metrics to cultivate insights and drive educational approaches.
  • Good communication and project management skills, with the ability to manage cross-functional stakeholders and drive project implementation.

**Preferred Qualifications:**

  • Experience in community building for sellers or businesses.
  • Experience in creating webinars or trainings for sellers.