E-commerce Marketing Lead
2 weeks ago
TikTok stands at the forefront of short-form mobile video, with a mission to ignite creativity and spread joy. With a global presence in numerous cities, TikTok is a platform designed to nurture imagination and innovation.
Why Join Our Team
At TikTok, we believe in the power of creation. Our collective goal is to inspire creativity and bring joy to our users. Every challenge we face is an opportunity for growth, innovation, and teamwork. We are committed to pushing boundaries and fostering a culture of courage and collaboration.
The e-commerce sector has experienced remarkable expansion, becoming a competitive arena among leading digital firms. With over 1 billion dedicated users worldwide, TikTok is uniquely positioned to offer an enhanced e-commerce experience.
We are seeking enthusiastic and skilled individuals to join our E-commerce operations team in the US, focused on developing a secure, innovative, and user-friendly e-commerce ecosystem. Our objective is to provide high-quality products and a distinctive customer experience through TikTok.
Key Responsibilities
- Propel business growth by enhancing visibility and traffic to boost incremental GMV during key events and seasonal peaks.
- Elevate awareness of TikTok Shop by launching campaigns featuring prominent brands, creators, and products.
- Communicate updates and marketing strategies with cross-functional teams and partners to align on essential messaging and resolve challenges.
- Assist in executing promotional initiatives for both consumers and merchants, collaborating on awareness campaigns, and managing internal and external brand partnerships.
Minimum Requirements:
- A minimum of 4 years in e-commerce marketing management, with experience on both marketplace and brand sides preferred.
- At least 1 year of experience in integrated marketing and promotions.
- Familiarity with partnerships and social media management is advantageous.
Preferred Qualifications:
- Strong background in Live Streaming is highly regarded.
- Exceptional interpersonal and negotiation abilities.
- Detail-oriented with a strong affinity for data analysis and problem-solving skills.
- Knowledgeable about TikTok and other content platforms; experience in content-driven e-commerce is highly valued.
TikTok is dedicated to fostering an inclusive environment where employees are appreciated for their unique skills, experiences, and perspectives. Our platform connects diverse communities, and we strive to reflect this diversity in our workplace.
We are passionate about our mission to inspire creativity and bring joy, and we hope you share this passion.
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