Digital Marketing Coordinator, Linga

2 hours ago

Naples, Florida, United States PNC Financial Services Group Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Coordinator to join our team at PNC Financial Services Group. As a Digital Marketing Coordinator, you will be responsible for developing, implementing, and managing digital marketing strategies to drive online traffic, customer engagement, and revenue growth.

Key Responsibilities:

  • Strategy Development: Develop and implement strategies aligned with overall objectives.
  • Digital Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns including SEO, PPC, social media, email marketing, and display advertising.
  • SEM: Develop and implement strategies to improve organic search rankings and manage pay-per-click advertising campaigns to maximize ROI.
  • Content Strategy: Collaborate with the Content Marketing Specialist to develop and promote high-quality content that drives engagement and conversions.
  • Website Optimization: Ensure the company's website is optimized for UX, conversion rate optimization (CRO), and search engine visibility. Implement A/B testing and other techniques.
  • Analytics and Reporting: Use web analytics tools to track, analyze, and report on performance. Provide insights and recommendations based on data analysis to improve marketing effectiveness.
  • Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
  • Vendor Management: Manage relationships with external digital marketing agencies, freelancers, and technology vendors to supplement internal resources and capabilities.
  • Cross-Functional Collaboration: Work closely with other marketing teams, sales, product, and customer success to ensure alignment and support for digital marketing initiatives.
  • Conversion Strategy: Develop and implement CRO strategies to improve the performance of digital marketing campaigns and increase conversion rates across all channels.

Requirements:

  • Education: Bachelor's degree in Marketing, Communications, or related field.
  • Experience: 2+ years of experience in digital marketing, preferably in a financial services industry.
  • Skills: Strong understanding of digital marketing channels, data analytics, and emerging digital trends. Proficient in web analytics tools and marketing automation platforms.

What We Offer:

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage, dental and vision options, employee and spouse/child life insurance, short and long-term disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement account, back-up child/elder care, adoption, surrogacy, and doula reimbursement, educational assistance, and a robust wellness program with financial incentives.

How to Apply:

If you are a motivated and detail-oriented individual with a passion for digital marketing, please submit your application, including your resume and cover letter, to our website. We look forward to hearing from you

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