Digital Marketing Coordinator

3 days ago


Naples, Florida, United States PNC Full time
Job Description

PNC is seeking a highly skilled Digital Marketing Coordinator to join our team. As a Digital Marketing Coordinator, you will be responsible for developing, implementing, and managing digital marketing strategies to drive online traffic, customer engagement, and revenue growth.

Key Responsibilities:
  • Develop and implement strategies aligned with overall objectives.
  • Oversee the creation, execution, and optimization of digital marketing campaigns including SEO, PPC, social media, email marketing, and display advertising.
  • Develop and implement strategies to improve organic search rankings and manage pay-per-click advertising campaigns to maximize ROI.
  • Collaborate with the Content Marketing Specialist to develop and promote high-quality content that drives engagement and conversions.
  • Ensure the company's website is optimized for UX, conversion rate optimization (CRO), and search engine visibility. Implement A/B testing and other techniques.
  • Use web analytics tools to track, analyze, and report on performance. Provide insights and recommendations based on data analysis to improve marketing effectiveness.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
  • Manage relationships with external digital marketing agencies, freelancers, and technology vendors to supplement internal resources and capabilities.
  • Work closely with other marketing teams, sales, product, and customer success to ensure alignment and support for digital marketing initiatives.
Requirements:
  • University/college degree with < 1 year of professional experience and/or successful completion of a formal development program.
  • Business acumen, business data analysis, collaborating, decision making and critical thinking, effective communications, effectiveness measurement, marketing function, marketing systems.


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