Digital Marketing Specialist

4 days ago


Naples, Florida, United States PNC Full time
Job Title: Digital Marketing Coordinator

At PNC, we are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team. As a Digital Marketing Coordinator, you will play a key role in developing and implementing digital marketing strategies to drive online traffic, customer engagement, and revenue growth.

Key Responsibilities:
  • Develop and implement digital marketing strategies aligned with overall business objectives.
  • Oversee the creation, execution, and optimization of digital marketing campaigns, including SEO, PPC, social media, email marketing, and display advertising.
  • Collaborate with the Content Marketing Specialist to develop and promote high-quality content that drives engagement and conversions.
  • Ensure the company's website is optimized for UX, conversion rate optimization (CRO), and search engine visibility.
  • Use web analytics tools to track, analyze, and report on performance, providing insights and recommendations to improve marketing effectiveness.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
  • Work closely with other marketing teams, sales, product, and customer success to ensure alignment and support for digital marketing initiatives.
Requirements:
  • University/college degree with < 1 year of professional experience and/or successful completion of a formal development program.
  • Strong understanding of digital marketing channels, data analytics, and emerging digital trends.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
What We Offer:
  • A comprehensive range of benefits, including medical, dental, and vision options, employee and spouse/child life insurance, short and long-term disability protection, 401(k) with PNC match, pension, and stock purchase plans.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.


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