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Marketing Operations Audience Coordinator

2 months ago

New York, New York, United States INSPYR Solutions Full time
Job Title: Marketing Operations Audience Coordinator

We are seeking a highly skilled Marketing Operations Audience Coordinator to join our team at INSPYR Solutions. As a key member of our Growth Marketing team, you will play a critical role in driving new subscriber growth for our streaming services globally.

Responsibilities:
  • Manage and distribute first-party audiences to our marketing platforms using our data management tools.
  • Project manage and provide updates on critical audience initiatives.
  • Audit and update our global audience setup and requirements.
  • Build processes and tracking materials for internal teams that adhere to privacy and legal guidelines across BUs.
  • Work with channel teams to review audience implementation and activation across platform partners.
  • Manage request intake and prioritization of xLOB requests and initiatives.
  • Utilize holistic project management tools such as Jira, Airtable, and Google Sheets.
Requirements:
  • 2-4 years of experience in Marketing Tech, Performance Marketing, Advertising, In-house Marketing, or Agency experience.
  • Detailed-oriented with proven success in process development and execution.
  • Strong background in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies.
  • Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goals.
Preferred Qualifications:
  • Agency experience.
About INSPYR Solutions:

We are a national expert in delivering flexible technology and talent solutions. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. We strive for excellence and focus on the human aspect of our business, working seamlessly with our talent and clients to match the right solutions to the right opportunities.

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.