Audience Activation Specialist
4 weeks ago
The Dynata Audience Activation team is a key component of the Dynata Media Solutions department, providing media agency, advertiser, and publisher partners with people-based audience data solutions to deliver effective programmatic targeting.
Dynata Audience Activation currently offers 1,200+ programmatic audiences based on peoples' interests, behaviors, and opinions, syndicated across all leading DSPs and DMPs.
Key Responsibilities:
- Prospect and grow net new usage of Dynata's Audience Activation segments among existing and new clients.
- Build solid customer relationships and serve as a point person for customer inquiries.
- Manage the operational deployment of new syndicated audiences to end-destinations.
- Train clients on audience product offerings, encourage the adoption of new features/enhancements, and provide feedback internally on customer needs.
- Troubleshoot and address issues around syndicated audience deliveries.
- Work collaboratively with Dynata sales teams to identify growth with existing Dynata customers to grow Audience Activation and related measurement opportunities.
- Properly manage pipeline and projections.
- Work closely with and provide feedback to Marketing, Product, Service teams, and Sales to strengthen product offerings and capture additional business.
Qualifications:
- 5+ years of related industry experience in programmatic advertising, digital media, AdTech.
- Mature rolodex of agency and brand contacts.
- Strong track record of new business development within the agency, brand, or publisher space.
- Ability to understand and translate data requests and needs into high-performing audiences.
- Desire to work in a rapidly growing department.
- Proven ability to respond proactively to sales and customer questions, outstanding interpersonal abilities, and strong written and verbal communication skills and confidence in presenting to clients.
- Attention to detail, plus analytical and problem-solving capabilities.
- Willingness to travel, as needed.
Ability to quickly learn and speak knowledgeably about supported products.
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