Audience Activation Specialist

4 weeks ago


New York, New York, United States Dynata Full time

The Dynata Audience Activation team is a key component of the Dynata Media Solutions department, providing media agency, advertiser, and publisher partners with people-based audience data solutions to deliver effective programmatic targeting.

Dynata Audience Activation currently offers 1,200+ programmatic audiences based on peoples' interests, behaviors, and opinions, syndicated across all leading DSPs and DMPs.

Key Responsibilities:

  • Prospect and grow net new usage of Dynata's Audience Activation segments among existing and new clients.
  • Build solid customer relationships and serve as a point person for customer inquiries.
  • Manage the operational deployment of new syndicated audiences to end-destinations.
  • Train clients on audience product offerings, encourage the adoption of new features/enhancements, and provide feedback internally on customer needs.
  • Troubleshoot and address issues around syndicated audience deliveries.
  • Work collaboratively with Dynata sales teams to identify growth with existing Dynata customers to grow Audience Activation and related measurement opportunities.
  • Properly manage pipeline and projections.
  • Work closely with and provide feedback to Marketing, Product, Service teams, and Sales to strengthen product offerings and capture additional business.

Qualifications:

  • 5+ years of related industry experience in programmatic advertising, digital media, AdTech.
  • Mature rolodex of agency and brand contacts.
  • Strong track record of new business development within the agency, brand, or publisher space.
  • Ability to understand and translate data requests and needs into high-performing audiences.
  • Desire to work in a rapidly growing department.
  • Proven ability to respond proactively to sales and customer questions, outstanding interpersonal abilities, and strong written and verbal communication skills and confidence in presenting to clients.
  • Attention to detail, plus analytical and problem-solving capabilities.
  • Willingness to travel, as needed.

Ability to quickly learn and speak knowledgeably about supported products.



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