Senior Manager, Audience Development
1 month ago
About the Role: We are seeking an experienced Senior Manager, Audience Development to lead and enhance our membership, newsletter, subscription, and engagement strategies.
Key Responsibilities:
* Establish a newsletter email gathering strategy across all brands in our portfolio
* Lead email marketing efforts and work with editors on newsletter strategies to drive engagement
* Work with editors-in-chief to increase reader engagement and retention, providing insights that will convert and grow loyal audiences
* Identify, implement, and manage best practices across our network to serve engaged readers and create new ones
* Work with the product team to experiment with new widgets and CTAs that can drive loyalty
* Conduct comprehensive reviews of global publishing habits and recommend process improvements
* Research and provide insights on subscription strategies and offerings across all brands, working with editors to enact changes and assist in developing content
* Foster a culture of innovation, efficiency, and excellence within the editorial team
* Work with off-site platforms, like Apple News, Yahoo, and more, to expand our brands' reach with new audiences
Requirements:
* Bachelor's or Master's degree in Journalism, Communications, Media Studies, or related field
* 3 - 5 years of experience in audience development, subscription strategy, social, SEO, and an understanding of how to foster the growth of a devoted audience
* Demonstrated ability in managing complex operations and leading diverse, international teams
* Strong understanding of digital media, social media, and video content production
* Exceptional organizational, leadership, and communication skills
* Passionate about motorsports and automotive culture
What We Offer:
* Competitive salary range of $100k-$125k per year
* Medical, dental, and vision benefits
* Unlimited PTO plan
* 401(k) with employer match
How to Apply: If you are interested in this opportunity, please apply here, and we will review your application as soon as possible.
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