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Marketing Coordinator

1 month ago

New York, New York, United States El Museo del Barrio Full time
Job Title: Marketing & Communications Coordinator

El Museo del Barrio is seeking a Marketing & Communications Coordinator to support its efforts to increase awareness of and engagement with the museum's exhibitions, permanent collection, and educational and public programs.

Key Responsibilities:
  • Develop and execute comprehensive marketing campaigns for exhibitions, programs, and events.
  • Manage and grow El Museo del Barrio's social media presence on platforms such as Instagram, Facebook, X, LinkedIn, TikTok, and YouTube.
  • Develop and manage email marketing campaigns, creating engaging newsletters and promotional emails to inform our audiences.
  • Update and maintain content on the museum's website, ensuring information is current and accurately reflects upcoming events and exhibitions.
  • Assist in the planning and promotion of museum events, including exhibition openings, educational programs, and community outreach activities.
  • Monitor and analyze the effectiveness of marketing campaigns using tools such as Google Analytics, email analytics, and social media insights.
Requirements:
  • Bachelor's degree in Marketing, Public Relations, Journalism, or Communications, or related field, and 1-2 years' experience, preferably in an arts and culture organization or nonprofit agency.
  • Well-versed in social media platforms.
  • Proficient in Adobe Suite, including InDesign, Photoshop, and Illustrator in a Mac environment.
  • Experience in video editing.
  • Exceptional writing, editing, messaging, and oral communication skills.
  • Ability to multi-task and work under deadline pressures while maintaining strong attention to detail.
  • Ability to work simultaneously on multiple projects, achieve organizational goals, maintain commitments, and meet strict deadlines in a highly demanding and fast-paced work environment.
  • Strong collaboration skills to work with diverse staff across different departments.
  • Knowledge of art and Latin American culture preferred, and familiarity with East Harlem cultural assets a plus.
  • Bilingual in English and Spanish preferred.

Benefits include medical, dental, and vision insurance, as well as a TransitChek/Metrocard commuter plan and paid time off.