Vice President of Audience Solutions

4 weeks ago

New York, New York, United States Zenith Full time

Job Title: Vice President, Data Science, Audience Solutions Group

Overview:

The Vice President, Data Science, Audience Solutions Group will play a key role in driving the audience platform for a large Power of One client. This individual will be responsible for activating audience data and managing technology platforms to drive better marketing decisions. The successful candidate will have a strong background in data science and experience in leading data science workstreams.

Key Responsibilities:

  • Manage audience design and activation operations
  • Drive audience-driven media plans, insights, and experiences in partnership with internal teams
  • Execute on audience data to impact campaign strategies across a client portfolio of brands
  • Direct data science workflows and strategies for integrated audience strategy and delivery
  • Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation
  • Manage process of building audiences, sharing data with partners, and delivering audience-based performance outputs
  • Partner with the media, strategy, and investment teams to make the audience platform a key tool for smarter planning
  • Act as internal resource to demonstrate agency knowledge of audience strategies and data science methodologies
  • Support and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)
  • Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystems
  • Demonstrate strong analytical and storytelling skills to inspire alignment and action

Qualifications:

  • B.A. or B.S., preferably in Marketing, Advertising, Computer Science, or Data Science
  • 10+ years of experience preferred in digital media, ad technology, ad operations, or analytics
  • Self-starter who is quick to learn and eager to contribute
  • Experience in leading data science workstreams and leveraging audience data to make strategic decisions
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Experience managing multiple, competing priorities, duties, and/or projects
  • Familiarity with accounting/math principles; statistical analysis experience is a plus

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