Product Marketing Lead

2 weeks ago

Waltham, Massachusetts, United States Boston Engineering Corporation Full time
Job Overview

Company Overview:
Boston Engineering Corporation is dedicated to enhancing the quality of life and work through cutting-edge product innovation and engineering solutions. We specialize in various sectors, including Medical, Industrial, Commercial, and Defense. Our expertise spans robotics, motion control, embedded systems, DFX, and digital transformation, and we hold ISO 9001 and ISO 13485 certifications. We are on the lookout for creative, driven individuals eager to thrive in a stimulating environment that values curiosity and initiative.

Position Summary:

We are seeking a dynamic Marketing Manager who is adept at navigating a fast-paced product and project landscape. This role requires a proactive individual with strong communication skills and a proven track record in marketing project development and execution. Collaborating closely with the Marketing team, the Marketing Manager will play a crucial role in achieving ambitious lead generation and branding objectives.

Key Responsibilities:
  • Oversee marketing initiatives and personnel across the Medical, Commercial, and Defense consulting sectors.
  • Direct marketing projects and teams involved in the Value-Added Reselling of software solutions.
  • Collaborate with business unit leaders and department heads to formulate strategies and implement marketing activities.
  • Partner with the Marketing Director to establish, track, and report on marketing performance metrics aligned with company objectives.
  • Supervise web development tasks, including the creation of new web pages and content updates.
  • Manage social media platforms and other digital communication channels.
  • Coordinate the production of written materials such as press releases, case studies, datasheets, and whitepapers to support marketing initiatives.
  • Organize and manage trade shows, events, and memberships, including:
    • Strategizing for events
    • Securing and optimizing sponsorships
    • Arranging speaking and participation opportunities
  • Oversee internal branding efforts related to communications and facility aesthetics.
  • Guide and mentor junior marketing staff in content creation and project coordination.
Required Skills and Qualifications:
  • Bachelor's degree in marketing, business, or a related field.
  • 3-5 years of experience in marketing, communications, or a similar domain.
  • Exceptional writing, editing, and verbal communication abilities.
  • Experience in a professional services environment, preferably in consulting.
  • Familiarity with HubSpot or other marketing automation tools.
  • Proficiency in MS Office applications, particularly Word and PowerPoint.
  • Experience with social media platforms.
  • Knowledge of customer relationship management (CRM) systems and Adobe Suite is advantageous.
  • A willingness to learn and adopt new marketing strategies and tools.
Additional Information:

This position is office-based and reports to the Vice President of Sales & Marketing. Boston Engineering Corporation is committed to maintaining a diverse and inclusive workplace. All applications will be treated confidentially in accordance with EEO guidelines.

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