Product Marketing Specialist

2 weeks ago


Waltham, Massachusetts, United States Commonwealth Financial Network Full time

Job ID: W
# of Openings: 1
Category: Marketing - Corporate Marketing
Type: Permanent/ Full-Time

Min: USD $105,100.00/Yr.

Max: USD $115,000.00/Yr.

Position Overview

At Commonwealth Financial Network, we prioritize a vibrant and inclusive work environment that champions work/life balance. Our commitment to employee well-being is reflected in our comprehensive benefits, including generous bonus structures, 401(k) plans, tuition reimbursement, and flexible work arrangements. We also offer a hybrid work model, allowing you to work from home part of the week.

We are seeking a talented individual to enhance our product marketing efforts. If you possess a knack for spearheading product marketing campaigns and devising strategies that engage and broaden our customer base, we want to hear from you. This role requires a strategic mindset capable of articulating compelling product narratives, formulating thorough marketing strategies, and executing plans that yield measurable outcomes. Join us at Commonwealth, where your product marketing expertise will play a crucial role in our success through a profound understanding of customer needs and market trends.

Key Responsibilities

  • Formulate and execute detailed product marketing strategies that incorporate specific segments, firm profiles, and various stages of the customer journey to boost engagement and retention.
  • Collaborate with marketing leaders, subject matter experts, and key stakeholders to craft and refine product messaging that aligns with strategic business objectives.
  • Design integrated marketing plans that ensure coherence and strategic alignment across multiple business units.
  • Work closely with creative teams to develop and implement innovative marketing initiatives that bring our product strategies to fruition.
  • Utilize data-driven insights to enhance and optimize our marketing and communication efforts, striving to surpass key performance indicators and achieve significant business impact.

Core Competencies:

  • A strategic thinker with the capability to develop product marketing strategies that align with overarching business goals.
  • A creative individual who enjoys challenging conventional wisdom and excels in storytelling.
  • Skilled in managing multiple projects simultaneously, with a proven ability to thrive under pressure.
  • Inquisitive about emerging industries and trends, always ready to contribute fresh perspectives.
  • Proficient in using GA4 or similar data analytics tools.

Additional Qualifications:

  • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or a related field.
  • A minimum of 4 years of experience in content strategy, creation, and execution, showcasing a successful track record.
  • Exceptional communication and interpersonal skills, with a strong command of the nuances of the English language.
  • Experienced in leading projects from inception to completion, ensuring high quality and timely delivery.

About Commonwealth Financial Network

Commonwealth Financial Network, a member of FINRA/SIPC and a Registered Investment Adviser, provides a comprehensive suite of business solutions that empower over 2,000 independent financial advisors nationwide. Established in 1979, we are committed to fostering an environment of excellence, growth, and celebration, which has earned us numerous accolades as a top workplace.

Commitment to Diversity

Commonwealth is an equal opportunity employer, actively seeking to source talent from diverse backgrounds.



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