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Lead Product Strategist, HCP Engagement
2 months ago
Position Overview:
The Lead Product Strategist for HCP Engagement plays a pivotal role in shaping marketing initiatives aimed at healthcare professional stakeholders across diverse clinical environments for Aristada, a well-established pharmaceutical product.
Reporting Structure:
This position will report directly to the Director of HCP Marketing, taking charge of the creation and execution of both strategic and tactical marketing plans that bolster the Aristada brand.
Work Environment:
Alkermes, Inc. has embraced a hybrid work model designed to accommodate the varying needs of its workforce. This role is structured to allow for a flexible work schedule, with approximately 60% of the time spent in the office and 40% remote.
Key Responsibilities:
- Develop comprehensive marketing strategies targeting healthcare professionals.
- Collaborate with cross-functional teams to ensure alignment with corporate objectives.
- Analyze market trends and adapt strategies accordingly.
- Monitor and evaluate the effectiveness of marketing campaigns.
Conclusion:
This role is essential for driving the success of Aristada in the healthcare market, ensuring that marketing efforts are both innovative and effective.
