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Marketing Operations Manager
2 months ago
Company Overview:
Boston Engineering Corporation is dedicated to enhancing the way individuals engage with technology through pioneering product design and advanced engineering solutions. We specialize in various sectors, including Medical, Industrial, Commercial, and Defense. Our expertise encompasses robotics, motion control, embedded systems, DFX, and digital transformation, with certifications in ISO 9001 and ISO 13485. We are on the lookout for innovative and driven individuals eager to thrive in a culture that values curiosity and initiative.
We are seeking a dynamic Marketing Manager who is customer-oriented and thrives in a fast-paced environment focused on product and project management. This role requires a proactive individual with exceptional communication skills and a proven track record in marketing project development and execution. The Marketing Manager will collaborate closely with the Marketing team to achieve ambitious lead generation and branding objectives.
Key Responsibilities:- Oversee marketing initiatives and personnel across Medical, Commercial, and Defense consulting sectors.
- Direct marketing projects and teams related to the Value-Added Reselling of software solutions.
- Collaborate with business unit leaders and department heads to formulate strategies and implement marketing activities.
- Partner with the Marketing Director to establish, track, and report on marketing metrics aligned with corporate objectives.
- Supervise web development efforts, including the creation of new pages and content updates.
- Manage social media and other digital communication platforms.
- Lead the development of written materials such as press releases, case studies, datasheets, and whitepapers to support marketing initiatives.
- Coordinate trade shows and events, including strategy development, sponsorship maximization, and securing speaking opportunities.
- Oversee internal branding efforts related to communications and facility aesthetics.
- Supervise and mentor junior marketing staff in content creation and event coordination.
- Proven ability to create impactful content, including white papers and presentations.
- Experience in managing website content and coordinating digital postings.
- Capability to produce customer-facing content that reflects the communication style of Boston Engineering.
- Experience in managing trade show logistics and leading social media campaigns.
- Familiarity with developing and executing inbound and outbound marketing strategies.
- Experience with CRM systems and marketing automation tools.
- Proficient in MS Office applications.
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of relevant experience in marketing or communications.
- Strong writing, editing, and verbal communication skills.
- Experience in a professional services environment, preferably in consulting.
- Familiarity with social media platforms and Adobe Suite is advantageous.
- A proactive approach to learning and applying new marketing strategies.
Additional Information:
This position is designed for individuals who are eligible to work in the United States. Boston Engineering Corporation is committed to maintaining a diverse and inclusive workplace.