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Product Marketing Lead

2 months ago

Waltham, Massachusetts, United States ServiceNow Full time
Job Summary

We are seeking a seasoned Product Marketing Manager to drive key elements of our Customer Workflows GTM strategy, product launches, and sales enablement content. The ideal candidate will thrive as an individual contributor and collaborator, with a strong attention to detail and quality.

Key Responsibilities
  • Develop impactful persona-based messaging, value propositions, and supporting collateral to describe the unique benefits of ServiceNow for Customer Service Management, Sales and Order Management, and other supporting business partners across the enterprise.
  • Coordinate and execute product launches, including messaging and positioning, internal communications, and field/event marketing.
  • Collaborate with sales, product management, campaigns, and other teams to develop killer product marketing content to support our GTM strategy.
  • Develop content such as case studies, videos, ebooks, infographics, and blog posts.
  • Help support and manage key conferences and 3rd party events, including speaker selection, content reviewers, messaging support, and related event staff management.
  • Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
  • Help develop and deliver sales content to improve funnel and sales performance.
Requirements
  • 8+ years in enterprise software Product Marketing or equivalent.
  • Familiarity with customer service, sales and order management, CRM, and related enterprise solutions.
  • Strong persona-based messaging and storytelling experience.
  • Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Very strong written and oral communication skills.
  • Experience presenting to enterprise executives in digital and in-person events.
  • Bachelor's degree or equivalent experience.
  • Must be comfortable with social media and community participation.
  • Up to 10% travel to support sales efforts and industry events.