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Senior Manager of Product Marketing Initiatives
2 months ago
Constant Contact, Inc. is on the lookout for a Senior Product Marketing Manager to drive innovative enhancements to our digital marketing solutions. You will become part of a dynamic team of enthusiastic, collaborative, and goal-oriented professionals dedicated to executing intricate projects while enjoying the process.
The perfect candidate will possess a strong background in utilizing analytics to identify buyer personas and market positioning, alongside crafting and executing effective go-to-market strategies. You should be adept at swiftly adjusting to evolving situations and nurturing robust relationships across product, sales, and marketing divisions, all while working together to achieve business goals.
Join us in sharing the narrative of how our tools empower small businesses globally to differentiate themselves, compete effectively, and expand their reach.
Key Responsibilities:
- Develop and uphold compelling value propositions for target demographics by leveraging research findings, user behavior analytics, and customer case studies.
- Serve as the primary advocate and thought leader for Constant Contact's cutting-edge digital marketing features.
- Play a pivotal role in launching new product functionalities, guiding launch strategies to attract new leads and enhance engagement with current clients. This includes collaborating with essential stakeholders and assessing outcomes.
- Act as the customer’s voice in the creation of new product features, ensuring clarity in messaging and intuitiveness in user experience.
- Support our sales channels by collaborating with sales enablement to guarantee the team is well-informed about the challenges we address for small business clients. This will involve creating internal resources and external materials to facilitate the sales process.
- Work closely with product management to grasp the product roadmap and translate technical specifications into messaging that resonates with target buyer personas.
Qualifications:
- Bachelor's degree in a relevant field or equivalent professional experience.
- 8+ years of experience in Product Marketing, ideally within SaaS, eCommerce, or similarly fast-paced sectors.
- Proven track record in launching new products aimed at small businesses or non-profit organizations.
- Familiarity with mobile application products and enhancing user engagement.
- Exceptional communication skills with the ability to simplify complex information for diverse audiences.
- Strong writing capabilities with a knack for storytelling and adapting content for various audiences.
- Outstanding presentation skills, with proficiency in creating and delivering presentations using Google Slides or PowerPoint.
- Exceptional performance measurement skills, with the ability to analyze what strategies are effective.
- Adept collaborator with a history of achieving results. Your interpersonal skills enable you to work effectively across teams and with executives.
- An MBA or advanced degree in marketing is a plus.
- Demonstrated flexibility, adaptability, and accountability. You are a proactive individual with a commitment to managing complex projects under tight timelines.
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