Senior Director, US Marketing, RSV

2 days ago

Princeton, New Jersey, United States BioSpace, Inc. Full time
About the Role

We are seeking a highly skilled and experienced Senior Director, US Marketing, RSV to join our team. As a key member of our marketing team, you will be responsible for developing and executing multi-channel brand strategies and plans for RSV in the United States market.

Key Responsibilities
  • Develop comprehensive annual brand plans for the US that support commercial brand positioning, brand narrative, disease awareness, and thought leadership for marketed brands and pipeline assets.
  • Shape the key elements that define Moderna's position as a leader in the US vaccines market, working closely with the US Head of Marketing and global brand team.
  • Work effectively within the commercial function, across the brands, and with market access to ensure consistent strategic and tactical implementation of global communication programs and initiatives to support the global commercial brand strategies.
  • Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development.
  • Ensure clear engagement plans and roadmaps for US stakeholders across functions are aligned to brand strategies.
  • Support field (and partner) needs, including brand training and best-in-class tactical tools for engagement with customers in face-to-face and remote/digital settings.
  • Partner with the global brand team to lead US implementation of core media and digital campaigns for optimal use, brand recognition, and ROI.
  • Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Chief Medical Office, Legal, and Regulatory requirements.
Requirements
  • Bachelor's degree required.
  • Minimum 12 years of experience in vaccines/pharmaceuticals brand management and/or customer-facing roles.
About Moderna

Moderna is a leading biotechnology company that is pioneering the use of mRNA technology to develop and manufacture vaccines and therapeutics. We are committed to making a positive impact on society and are dedicated to creating a culture of belonging and inclusion.

We offer a comprehensive and innovative suite of benefits, including highly competitive medical, dental, and vision coverage options, flexible spending accounts, lifestyle spending account funds, family care benefits, and more.

Moderna is an equal opportunity employer and is committed to diversity, equity, and inclusion. We welcome applications from qualified candidates who share our values and are passionate about making a difference in the world.

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