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Senior Marketing Manager, US Operations

1 month ago

Princeton, New Jersey, United States Amicus Therapeutics Full time
Job Title: Senior Manager, US Marketing

Amicus Therapeutics is a global, patient-dedicated biotechnology company focused on discovering, developing, and delivering high-quality medicines for people living with rare metabolic diseases.

Job Summary

The Senior Manager, US Marketing will be responsible for driving US Pompe marketing initiatives. They will primarily focus on branded HCP and patient marketing and will also contribute and/or lead unbranded marketing, digital marketing, conferences, market research, and patient support services.

Key Responsibilities
  • Develop, execute, and analyze marketing tactics in the United States based on the global brand strategy, leveraging both traditional marketing approaches and digital technologies.
  • Effectively implement the product strategy, positioning, and messaging.
  • Demonstrate and apply an understanding of the US Market Landscape to develop and launch marketing campaigns.
  • Oversee agency relationships and budget tracking to ensure all aspects of marketing campaigns are on time, on budget, and aligned with messaging.
  • Leverage current market research, identify gaps for further market research, and apply insights to tactical plans.
  • Coordinate and plan key conference and patient meeting attendance and activities. Ensure coordination and alignment with cross-functional teams.
  • Prepare and deliver clear, concise presentations for brand planning, internal meetings, and also coordinate and deliver effective training to the sales team.
  • Provide input into investment decisions and trade-offs to help inform and drive decisions.
  • Ensure compliance with all Amicus policies and procedures, as well as all local regulatory and legal requirements. Ensure that appropriate systems and processes are in place to meet these requirements.
  • Drive a high-performance culture by fostering innovation, customer and patient focus, personal accountability, and commitment for results.
Requirements
  • BS/BA required
  • Minimum of 5+ years of Product Marketing and related commercial function experience in the pharmaceutical or biotech industry
  • Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs
Experience and Skills
  • Experience of classic marketing discipline and digital marketing experience highly desirable.
  • Highly proficient in Microsoft Office (Word, PowerPoint, and Excel)
  • Experience with Veeva PromoMats is highly desirable
Other skills/Attributes
  • Demonstrated alignment with Amicus Mission Focus Behaviors
  • Passion for rare disease and patient focused
  • Curious, innovative, forward-thinking, collaborative, and ethical
Travel
  • Up to 15% domestic travel

Amicus Therapeutics is an Equal Opportunity Employer and will judge all applicants based on their qualifications for the job, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, protected veteran, disability status or any other characteristics protected by applicable federal, state or local law.