Director, US HCP Marketing, Eliquis

2 days ago

Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time
Transforming Patients' Lives through Science

Bristol-Myers Squibb is a leading biopharmaceutical company dedicated to transforming patients' lives through science. We are seeking a highly skilled and experienced Director, US HCP Marketing, Eliquis to join our team.

About the Role

This is a unique opportunity to lead the development of professional marketing strategies, initiatives, and messaging for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE). You will be responsible for co-leading the development of commercial initiatives for community and hospital/institution-based physicians, and organized customers for all indications.

Key Responsibilities
  • Co-lead development of professional marketing strategy, initiatives, and messaging for NVAF, DVT, and PE.
  • Lead the development of all commercial initiatives for community and hospital/institution-based physicians, and organized customers for all indications.
  • Oversee development of messaging market research, and other strategic research projects, and develop specific insights to inform strategy.
  • Advance new marketing techniques, strategies, and capabilities to extract additional brand growth through segmentation, channel optimization, and new or improved technological applications.
  • Lead a team of marketers with some intern or preceptor staff, including coaching, objective setting, and development planning.
  • Liaison with Medical and HEOR team to transform real-world data (RWD) into healthcare professional (HCP) promotions.
  • Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials.
  • Lead the development of promotional education programs across all indications, including oversight of speakers and speaker training.
Qualifications and Experience

We are looking for a candidate with:

  • Desired 10 years of pharmaceutical experience with 5-7 years of relevant marketing experience and expertise.
  • Exceptional marketing analytics, insights, and problem-solving capability.
  • Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance.
  • Proven ability to lead and develop a team of direct reports.
  • Strong organizational and interpersonal skills, with proven project management experience to drive performance.
  • Acts with a sense of accountability and urgency.
  • Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
  • US marketing experience and prior sales or sales leadership roles preferred.
  • Understanding of the broader cardiovascular marketplace across the care continuum preferred.
What We Offer

Bristol-Myers Squibb offers a wide range of benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. We are committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments, and ongoing support in their roles.

We are an equal opportunity employer and welcome applications from qualified candidates. If you are passionate about transforming patients' lives through science, we encourage you to apply for this exciting opportunity.

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