Associate Director, US Marketing

2 days ago

Princeton, New Jersey, United States Ascendis Pharma Full time
Job Title: Associate Director, US Marketing

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with a strong presence in Denmark, Europe, and the United States. We are advancing programs in Endocrinology Rare Disease and Oncology, driven by our core values of Patients, Science, and Passion. Our TransCon drug development platform enables us to develop new and potentially best-in-class therapies to address unmet medical needs.

Job Summary

We are seeking an experienced Associate Director, US Marketing to join our team. This role will be responsible for developing and executing marketing strategies and tactics for our pharmaceutical products. The ideal candidate will have a strong background in pharmaceutical marketing, with experience in brand management and a proven track record of success.

Key Responsibilities
  • Develop and execute marketing plans for assigned products and brands, including positioning, messaging, budgeting, and ROI analysis
  • Partner with sales team to develop effective sales tools, campaigns, and resources to drive revenue
  • Oversee creation of all marketing materials, including brochures, websites, social media, advertisements, etc.
  • Develop and oversee the execution of key marketing tactics and provide recommendations to improve the overall branded experience
  • Lead Medical, Regulatory, and Legal Review of all promotional material, ensuring a high level of collaboration
  • Manage relationships with external agencies, including advertising, digital marketing, etc.
  • Monitor the competitive landscape and provide business updates and tactical recommendations to the commercial organization
  • Track and analyze marketing metrics on a monthly, quarterly, and annual basis; identify opportunities for improvement
  • Evaluate performance of channel strategies and tactics; provide recommendations based on insights
Requirements
  • Bachelor's degree in marketing, business, or related field
  • 8+ years' experience in pharmaceutical marketing, preferably with brand management experience
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • Proficiency in core principles of brand management, including brand positioning, value proposition, segmentation, messaging, and investment optimization
  • Strong analytical skills, as well as a strong understanding of healthcare market dynamics and the ability to identify market trends that impact business goals
  • Knowledge of pharmaceutical industry trends, regulations, and development
  • Excellent communication and presentation skills, with the ability to effectively interact with multiple audiences
  • Experience leading projects with cross-functional partners, influence without authority, and facilitate consensus-building
  • Strong collaboration skills
Benefits
  • 401(k) plan with company match
  • Medical, dental, and vision plans
  • Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
  • Company-provided short and long-term disability benefits
  • Unique offerings of Pet Insurance and Legal Insurance
  • Employee Assistance Program
  • Employee Discounts
  • Professional Development
  • Health Saving Account (HSA)
  • Flexible Spending Accounts
  • Various incentive compensation plans
  • Accident, Critical Illness, and Hospital Indemnity Insurance
  • Mental Health resources
  • Paid leave benefits for new parents

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