Marketing Insights Manager

2 weeks ago


Smyrna, Georgia, United States Primrose Schools Full time

Marketing Analytics Manager

Growth Potential

At Primrose Schools, we are committed to fostering a brighter future for children through our distinctive approach to early education. We embrace diversity and aim to create an inclusive environment for all members of our community.

Key Responsibilities:

  • Examine data to uncover insights that inform marketing strategies
  • Develop reports and dashboards to assess performance metrics
  • Collaborate with both internal and external teams for comprehensive measurement and analysis
  • Oversee marketing testing and optimization initiatives
  • Monitor expenditures, key performance indicators, and campaign effectiveness
  • Identify opportunities for new customer acquisition
  • Ensure data integrity and enhance measurement methodologies
  • Stay informed about digital trends and opportunities
  • Assist in the annual marketing planning process

Qualifications:

  • Bachelor's degree in Business, Marketing, or Statistics
  • 5+ years of experience in marketing analytics
  • Expertise in Excel, Tableau, and Google Analytics
  • Familiarity with media advertising platforms and statistical analysis
  • Excellent organizational and communication abilities

Compensation and Benefits:

We provide competitive salaries, commission opportunities, and tuition reimbursement for children. Full-time employees qualify for health and dental insurance.



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