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Executive Vice President, North America Development

2 months ago


Washington, United States American Hotel & Lodging Association Full time
About Us

The American Hotel & Lodging Association (AHLA) is a leading international environmental certification body that offers standardized programs and resources for the hotel and meetings industries. Our mission is to be positioned in the lodging industry as a leader in corporate social responsibility certification, through education, collaboration, and promotion.

We are at an exciting inflection point, with a recent partnership between AHLA and the Hotel Association of Canada (HAC) to establish a North America-wide solution for sustainability certification for hotels. This has positioned us for rapid expansion and we are undertaking a major scale-up effort.

About the Role

We are seeking a Senior Director, US Market Expansion to lead the expansion of our Green Key Global certification in the United States. Reporting to the Managing Director, Green Key Global, the successful candidate will represent the Green Key Global brand within the AHLA organization and will be responsible for driving strategic company growth in a period of rapid expansion.

The Senior Director, US Market Expansion will be responsible for supporting the attainment of our financial targets in the US by fostering key industry relationships, working with the Managing Director to execute our comprehensive business plan, and ensuring that the needs of the market are represented within the program's value proposition.

Key Responsibilities
  1. Scale Up Effort
  • Identify key priorities and projects to position the organization for success in the US market.
  • Develop/refine the organization's scale-up plan, leading the execution of the plan.
  • Responsible for overall scale-up performance, reporting, and tracking against established KPIs.
Sales & Account Management
  • Work with our membership team to integrate Green Key Global into programs and operations of existing MSA accounts.
  • Work with the Director of Business Development, Green Key Global, to identify and collaborate on new sales opportunities.
  • Collaborate with the Green Key Global team to ensure that sales material and collateral reflects market needs.
Financial Management
  • Work with the Managing Director on developing, implementing, and monitoring budgets.
  • Assist the Managing Director in supervising the operation of a cross-border, multi-currency financial management system.
  • Lead/support the development of board presentations.
Subject Matter Expert
  • Act as the face and voice of Green Key Global in the US by presenting at and participating in panels at brand, member, and industry conferences.
People Leadership
  • Hire and oversee the US Program Manager, ensuring effective management and successful execution of program initiatives.
Requirements
  1. A degree in business, hospitality, or a related field; equivalent experience also considered.
  2. Minimum 10+ years of sales and client-facing experience.
  3. Knowledge of environmental sustainability practices and standards would be a benefit.
What We Offer
  1. A competitive salary range of $135,000-$185,000.
  2. A comprehensive benefits package, including health care, retirement plan, life insurance, paid time off, and family leave.
  3. Opportunities for professional growth and development.
  4. A dynamic and inclusive work environment.