Outdoor Marketing Coordinator

1 week ago

Springfield, Illinois, United States Bass Pro Inc Full time

POSITION SUMMARY:


The Outdoor Marketing Coordinator will play a pivotal role in facilitating the engagement of Bass Pro Shops (BPS), Cabela's, and White River Marine Group's (WRMG) extensive network of professional outdoor athletes and ambassadors across various owned and shared platforms to advance key business goals.

This role entails the implementation of marketing initiatives centered around fishing professionals, hunting advocates, and shooting experts to achieve our business objectives while enhancing brand visibility and reputation.


The Marketing Coordinator will collaborate closely with internal teams including brand management, creative design, social media, and communications, assisting in pro staff-driven marketing collaborations and campaigns aimed at positioning BPS/WRMG as a leader in the outdoor industry.

This position will also liaise with store associates and dealer partners to evaluate and support pro staff activities nationwide.


ESSENTIAL FUNCTIONS:
Assist in executing the pro staff marketing strategy in alignment with key stakeholders and leadership.
Identify pro staff, teams, and organizations for broader partnership opportunities that align with business goals.
Assess incoming pro staff opportunities from stores and dealer partners, developing activation plans accordingly.
Research new pro staff talent that aligns with our brand and target demographics.
Create an annual marketing strategy centered around pro staff programs and individuals that support the overall business plan.
Manage relationships with local, regional, state, and national pro staff members as designated by leadership.

Oversee the fulfillment of pro staff requests, appearances, product orders, and other needs as they arise from pros, partners, or vendors.

Collaborate with communications and social media teams to enhance pro staff activities across owned and shared channels.
Report on key performance metrics to evaluate the success of pro staff engagements and campaigns.
Perform all other duties as assigned by management.

EXPERIENCE/QUALIFICATIONS:
Bachelor's Degree in Marketing, Communications, or a related field.
3-5 years of experience in Sports Marketing, Partnerships, or Integrated Marketing, with previous in-house brand experience being advantageous.
Demonstrated passion and knowledge of the outdoor industry, including familiarity with top anglers, hunting/shooting professionals, tournaments, and leagues.
Industry-savvy, with the ability to identify emerging trends and opportunities within the outdoor sports culture.
Exceptional communication skills, valuing relationship-building with both external partners and internal stakeholders.
Strong organizational and project management abilities, demonstrating autonomy and adherence to timelines.
Entrepreneurial mindset, capable of working independently as well as collaboratively within a team.
Proactive, detail-oriented professional who thrives in a dynamic environment.

KNOWLEDGE, SKILLS, AND ABILITIES:
Comprehensive knowledge of the industry
Excellent interpersonal and communication skills
Proficient in Microsoft Office Suite
Adept at reading documents, reports, and other written communications
Capable of writing, typing, and utilizing phone systems

TRAVEL REQUIREMENTS:
25%

PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits.

Occasionally walks and stands.

Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGMENT:
Performs duties within the framework of general company policies, procedures, and objectives. Analyzes issues and conducts needs assessments. Utilizes judgment in adapting broad guidelines to achieve desired outcomes. Regularly exercises independent judgment within accepted practices. Makes recommendations that influence policies, procedures, and practices.

Full-Time Benefits Summary:
Enjoy discounts on retail merchandise, dining, world-class resorts, and conservation attractions.
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more

Bass Pro Shops is an equal opportunity employer.

Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us.

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