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Marketing Director

2 months ago

Springfield, Illinois, United States Simon Property Group Full time
Job Summary

Simon Property Group is seeking a highly skilled Marketing Director to lead the revenue generation efforts and develop the overall strategic marketing direction of our shopping centers. The ideal candidate will have a proven track record in sales, sponsorship, and strategic marketing, with a strong understanding of the retail management and media industries.

Key Responsibilities
  • Identify and create revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve financial sales goals.
  • Develop and implement retailer intensification strategies to enhance programming and promote platform program opportunities to retailers.
  • Execute national and/or regional SBV programs and initiatives at the field level, ensuring flawless execution and maximum ROI.
  • Create annual marketing budgets, allocating expenses to support platform programming, Simon initiatives, and brand messaging to achieve center objectives.
  • Develop and execute an annual marketing plan that strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts the center's core financial objectives.
  • Coordinate shopping center visual merchandising, signage, and advertising programs to enhance the shopping experience.
  • Maintain effective media relations, fielding media calls and preparing responses to ensure positive media coverage.
  • Focus on driving growth of social media channels, including fan base and data collection, to increase engagement and revenue.
  • Oversee management and budget of Guest Services, including hiring and training of the Guest Services Manager and monitoring job performance of Guest Services staff.
  • Assist the Guest Services Manager in driving the center's gift card program and participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities.
Requirements
  • BA or BS degree with emphasis in sales, marketing, or business.
  • 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
  • Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
  • Excellent interpersonal, communication, selling, and negotiation skills, with the ability to use tact and diplomacy when interacting with others.
  • Superior computer skills, combined with the ability to effectively communicate verbally, visually, and in writing.
  • Flexibility to work varied schedules, including weekends and evenings.
  • Strong team building and coaching skills, with the ability to handle multiple projects simultaneously.
  • Ability to think strategically and lead by example.