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Outdoor Marketing Coordinator
2 months ago
POSITION OVERVIEW:
As the Outdoor Marketing Coordinator, this role will focus on supporting the engagement of Bass Pro Shops (BPS), Cabela's, and White River Marine Group's (WRMG) diverse lineup of professional outdoor athletes and ambassadors across all owned and shared platforms to advance key business goals.
This position will oversee the implementation of marketing initiatives centered around fishing experts, hunting advocates, and shooting professionals to fulfill our business objectives while enhancing brand visibility and trust.
The Outdoor Marketing Coordinator will collaborate closely with internal brand, creative, social, and communication teams, assisting in marketing partnerships and campaigns driven by pro staff, with the aim of positioning BPS/WRMG as a leader in the outdoor industry.
This role will also liaise with store associates and dealer partners to evaluate and support pro staff initiatives and activations nationwide.
KEY RESPONSIBILITIES:
Assist in executing the pro staff marketing strategy in alignment with key stakeholders and leadership.
Identify pro staff, teams, and organizations for broader partnership opportunities that align with business goals.
Assess incoming pro staff opportunities from stores and dealer partners, developing activation plans for each.
Research new pro staff talent that resonates with our brand positioning and target demographics.
Create an annual marketing strategy centered around pro staff programs and individuals that support the overall business plan.
Manage relationships with local, regional, state, and national pro staff members as directed by leadership.
Oversee the fulfillment of pro staff requests, appearances, product orders, and other needs as they arise from pros, partners, or vendors.
Collaborate with communications and social media teams to enhance pro staff activities across owned and shared channels.Report on key performance metrics to measure the success of pro staff engagements and campaigns. Other duties as assigned by management.
EXPERIENCE AND QUALIFICATIONS:
Bachelor's Degree in Marketing, Communications, or a related field. 3-5 years of experience in Sports Marketing, Partnerships, or Integrated Marketing or a related field - previous in-house brand experience is advantageous. A strong passion and knowledge of the outdoor industry, including top anglers, hunting/shooting professionals, tournaments, and leagues.
KNOWLEDGE, SKILLS, AND ABILITIES:
Comprehensive knowledge of the industry. Excellent interpersonal and communication skills. Proficient in Microsoft Office Suite. Ability to read documents, printouts, reports, computer screens, and other written communications. Capable of writing, typing, and utilizing phone systems.
TRAVEL REQUIREMENTS:
25%
PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits. Occasionally walks and stands. Rarely lifts up to 50 lbs.
INDEPENDENT JUDGMENT:
Performs duties within the framework of general company policies, procedures, and objectives. Analyzes issues and conducts needs assessments. Utilizes judgment in adapting broad guidelines to achieve desired outcomes. Regularly exercises independent judgment within accepted practices. Makes recommendations that influence policies, procedures, and practices.
BENEFITS SUMMARY:
Enjoy discounts on retail merchandise, dining, world-class resorts, and conservation attractions. Medical, Dental, Vision, Health Savings Account, Flexible Spending Account, Voluntary benefits, 401k Retirement Savings, Paid holidays, Paid vacation, Paid sick time, Bass Pro Cares Fund, and more. Bass Pro Shops is an equal opportunity employer.
Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.
Reasonable Accommodations: Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us.
