Healthcare Marketing Specialist

1 week ago


Springfield, Illinois, United States Excelsure Homes Healthcare Solutions LLC Full time
Job Overview

A Healthcare Marketing Specialist collaborates with various members of the sales and marketing teams to strategize, implement, and assess effective marketing initiatives. The key responsibilities include:

  • Coordinating with cross-functional teams such as sales, marketing, advertising, and product development to devise promotional marketing strategies.
  • Developing content calendars for diverse media channels and platforms.
  • Assisting in the creation and placement of advertisements across traditional media, including television and radio, as well as digital platforms like social media and email campaigns.
  • Crafting a comprehensive brand style guide that encapsulates the essence and mission of the organization.
  • Supporting project leads in establishing, allocating, and tracking the budget for each marketing endeavor.
  • Engaging with clients to review brand standards, objectives, budget considerations, and timelines.
  • Conducting thorough market analysis to identify the needs, preferences, behaviors, and interests of the target demographic, which informs the development of tailored marketing campaigns.
  • Analyzing previous marketing efforts to gain insights into successful strategies and areas for improvement.
  • Evaluating the effectiveness of ongoing campaigns and proposing adjustments or new ideas as needed.


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