Retail Media Advertising Campaign Specialist

2 weeks ago

Scottsdale, Arizona, United States Acosta Full time

JOB SUMMARY

In collaboration with the Retail Media Sponsored Ads Manager, your role will involve crafting tailored proposals and engaging in client discussions to identify their advertising objectives. You will oversee the complete lifecycle of sponsored ad campaigns for a diverse range of clients, focusing on keyword analysis, budget management, and performance evaluation. Your responsibilities will include monitoring campaign effectiveness through data-driven insights, conducting A/B testing, and keeping abreast of the latest industry developments.

KEY RESPONSIBILITIES

Retail Media Strategy Development:

  • Formulate and implement retail media strategies that align with broader business objectives, with guidance from the Retail Media Sponsored Ads Manager.
  • Collaborate with various stakeholders and cross-functional teams, including brand management and integrated marketing, to ensure advertising strategies are in sync with overall business goals.
  • Develop proposals that reflect solutions tailored to client objectives, with assistance from the Retail Media Sponsored Ads Manager.
  • Engage in client discussions to gain insights into their needs, supported by the Retail Media Sponsored Ads Manager.

Campaign Oversight:

  • Oversee the complete execution of sponsored ad campaigns for a range of clients, which includes keyword research, campaign setup, and performance tracking.
  • Manage advertising budgets, ensuring proper allocation and optimization at the tactic level.
  • Address and resolve any challenges related to campaigns, ensuring timely and effective solutions.
  • Assist in billing processes by verifying accuracy.
  • Conduct comprehensive keyword research and competitive analysis to identify new marketing opportunities.
  • Respond to custom report requests and tailor client performance tracking as needed.
  • Follow all established processes associated with the role; suggest improvements for efficiency.

Performance Optimization & Monitoring:

  • Analyze and monitor campaign performance, utilizing data insights to enhance targeting, keywords, bids, and ad placements.
  • Support post-campaign evaluations, offering recommendations to encourage repeat business.
  • Provide regular updates and reports on campaign performance to stakeholders and clients.
  • Conduct A/B testing and explore various advertising methods to determine effective strategies.

Industry Expertise & Skills:

  • Familiarity with multiple retail media solutions (such as Amazon, Walmart, Target/Roundel, Instacart) and relevant advertising technologies (AMC, Criteo, Citrus Ads, Skai).
  • Proactively seek out industry trends, algorithm changes, and competitive insights to adapt strategies and maintain a competitive advantage.

REQUIRED QUALIFICATIONS

Education:

  • Associate's degree.
  • Minimum of 1 year of experience in managing retail media sponsored ads (including platforms like Amazon, Walmart, Target, Instacart) with a proven track record of meeting client goals.
  • Knowledge of performance marketing, conversion optimization, and online customer acquisition strategies.
  • Familiarity with advertising technologies that support retail media solutions, such as Skai, Helium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intentwise.
  • Strong attention to detail, analytical mindset, and problem-solving skills, especially in a fast-paced environment.
  • Proficiency in essential Microsoft Office applications, particularly Excel, with the ability to utilize formulas, functions, and pivot tables at an entry to intermediate level.
  • Experience in managing projects and campaigns across multiple clients and initiatives.
  • Excellent verbal and written communication skills.
  • Ability to foster collaborative relationships and effectively resolve issues across teams.

ABOUT ACOSTA

Acosta and Mosaic serve as the sales and marketing leaders behind some of the most recognized brands in partnership with top retailers across the United States and Canada. We provide flexible services designed to maximize operational efficiency. Acosta leverages talent and technology to develop data-driven, relationship-focused strategies that are executed effectively, along with tools to monitor, track, and optimize performance metrics for our clients and retail partners.

Acosta and its subsidiaries are committed to providing a fair compensation range for this role based on candidate qualifications and locations. This range may be adjusted in the future.

Acosta and its subsidiaries are an equal opportunity employer.

  • Retail Media Advertising Campaign Specialist

    2 weeks ago

    Scottsdale, Arizona, United States Acosta Full time

    POSITION SUMMARY Under the guidance of the Retail Media Sponsored Ads Manager, you will develop advertising proposals and engage in client discussions to ascertain their requirements. You will oversee the complete lifecycle of sponsored advertising campaigns for entry to mid-tier clients, focusing on keyword analysis, budget management, and...

  • Retail Media Advertising Campaign Specialist

    1 week ago

    Scottsdale, Arizona, United States Acosta Full time

    JOB SUMMARY As a key member of the Retail Media Sponsored Ads team, you will develop tailored proposals and engage in client discussions to identify their specific requirements. You will oversee comprehensive sponsored advertising campaigns for a diverse range of clients, focusing on keyword analysis, budget management, and performance evaluation. Your...

  • Digital Retail Media Strategist

    6 days ago

    Scottsdale, Arizona, United States Acosta Full time

    About the RoleWe are seeking a highly skilled Retail Media Advertising Specialist to join our team at Acosta. As a key member of our sales and marketing powerhouse, you will be responsible for creating and executing retail media strategies that drive business growth and customer engagement.Key ResponsibilitiesRetail Media Strategy Development: Develop and...

  • Sponsored Ads Campaign Manager

    6 days ago

    Scottsdale, Arizona, United States Acosta Full time

    About the RoleWe are seeking a highly skilled Retail Media Advertising Specialist to join our team at Acosta. As a key member of our sales and marketing powerhouse, you will be responsible for creating and executing retail media strategies that drive business growth and customer engagement.Key ResponsibilitiesRetail Media Strategy Development: Develop and...

  • Digital Marketing Specialist

    8 hours ago

    Scottsdale, Arizona, United States La Vella Hair Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at La Vella Hair. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to increase brand awareness and engagement.Key ResponsibilitiesDevelop and execute social media marketing...

  • Retail Stylist

    6 days ago

    Scottsdale, Arizona, United States AllSaints Retail Full time

    About the RoleWe are seeking a highly motivated and fashion-forward Retail Stylist to join our team at AllSaints Retail. As a Retail Stylist, you will be the fundamental link between our products and customers, providing an exceptional customer experience and driving sales.Key ResponsibilitiesStyle and influence customers across our busy shop floors,...

  • Interactive Specialist

    1 month ago

    Scottsdale, Arizona, United States Talking Stick Resort Full time

    SummaryReporting to the Digital Marketing Manager, the Interactive Specialist is responsible for the social media presence across multiple platforms and channels to foster growth and engagement. This is a strategic role that's the voice and ambassador of the brands across all social media, managing workflow, content strategy, publishing as well as...

  • Advertising Sales Representative

    1 day ago

    Scottsdale, Arizona, United States Clipper Magazine Full time

    Job Summary:We are seeking a highly motivated and results-driven Advertising Sales Representative to join our team at Clipper Magazine. As an Advertising Sales Representative, you will be responsible for prospecting new business and maintaining existing accounts in the restaurant, home improvement, family fun, high-end retail, and health & beauty...

  • Marketing Specialist for Customer Retention

    2 weeks ago

    Scottsdale, Arizona, United States ReMarkable Career Full time

    Company Overview:ReMarkable Career is a prominent player in the quick-service restaurant franchise sector, managing a diverse portfolio of 27 brands across various food and beverage categories globally. Our Interactive Department functions as a comprehensive, in-house social and digital marketing service team, dedicated to supporting the brand teams of each...

  • Social Media Marketing Trainee

    2 weeks ago

    Scottsdale, Arizona, United States Open Network Exchange Full time

    Job TypeInternshipPosition OverviewAt Open Network Exchange, we pride ourselves on our dynamic team that brings together diverse talents to develop innovative solutions for our partners. As a Social Media Intern, you will engage with a talented group of creative and driven individuals, contributing to meaningful projects that impact our business and...

  • Marketing Specialist

    1 week ago

    Scottsdale, Arizona, United States Apogee Physicians Full time

    Job OverviewWe are looking for a proactive and detail-oriented Marketing Specialist to assist our marketing department in implementing strategic marketing efforts, boosting our brand visibility, and managing marketing campaigns. The ideal candidate will possess excellent organizational abilities, a keen interest in content development, and the capability to...

  • Social Media Marketing Manager

    1 week ago

    Scottsdale, Arizona, United States True Food Kitchen Full time

    Job Title: Digital Marketing StrategistTrue Food Kitchen is seeking a highly skilled and innovative Digital Marketing Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and deploying unique, engaging, and viral digital content that showcases our brand's unique story and values.Key...

  • Retail Sales Specialist

    1 week ago

    Scottsdale, Arizona, United States Retail For The People Full time

    About Us:A leading fashion retailer dedicated to providing trend-driven, sustainable, and accessible apparel. We are rapidly expanding and are recognized as a favorite among influencers and fashion enthusiasts alike.Position Overview:As a Sales Associate, you will play a crucial role in delivering an exceptional shopping experience that bridges our online...

  • Visual Communication Specialist

    2 weeks ago

    Scottsdale, Arizona, United States BASIS Full time

    Are you a visionary with a passion for impactful design? BASIS Schools, a leading public-school network in the U.S., is on the lookout for a skilled and enthusiastic Visual Communication Specialist to enhance our creative team. In this exciting position, you will be instrumental in defining the visual narrative of our progressive charter schools across the...

  • Digital Marketing Strategist

    3 days ago

    Scottsdale, Arizona, United States Woodbine Manufacturing Full time

    Job OpportunityWe are seeking a highly skilled and motivated Digital Marketing Manager to join our team at Woodbine Manufacturing in Scottsdale, Arizona. This hybrid role offers the flexibility to work both remotely and on-site.About the RoleDevelop and execute digital marketing strategies across various channels, including social media, email, SEO, SEM, and...

  • Alumni and Social Media Engagement Specialist

    2 weeks ago

    Scottsdale, Arizona, United States PINNACLE PEAK RECOVERY Full time

    Job OverviewThe Alumni & Social Media Engagement Specialist will collaborate closely with the Admissions department to enhance and cultivate relationships with alumni, fostering increased participation in events and referrals. This role will also involve executing online marketing initiatives through various social media platforms.Key...

  • Marketing Specialist

    2 weeks ago

    Scottsdale, Arizona, United States BASIS Full time

    BASIS Ed is seeking a skilled Marketing Specialist to enhance their team.POSITION OVERVIEWThe Marketing Specialist will be integral to the Marketing and Creative Services Team, contributing to the planning, implementation, and assessment of diverse marketing initiatives. Key responsibilities include aiding marketing projects, overseeing digital marketing...

  • Retail Sanitation Specialist

    2 weeks ago

    Scottsdale, Arizona, United States T.J. Maxx Full time

    Position Overview:As a Retail Sanitation Specialist at T.J. Maxx, you will play a crucial role in maintaining a clean and organized shopping environment.Key Responsibilities:Uphold cleanliness and organizational standards throughout the sales area.Contribute to the overall maintenance and hygiene of the entire retail space.Ensure that both the store and...

  • E-Cigarette Retail Specialist

    2 weeks ago

    Scottsdale, Arizona, United States VPZ Full time

    VPZ is a thriving retail business in the vaping sector, founded on the mission to assist individuals in transitioning from traditional smoking to vaping. With a robust presence across the UK, VPZ is expanding its workforce and is currently seeking an E-Cigarette Retail Specialist. This position is ideal for those with a background in retail and customer...

  • Jewelry Retail Sales Specialist

    2 weeks ago

    Scottsdale, Arizona, United States London Gold Full time

    Job OverviewWe are seeking to expand our team of dedicated and imaginative professionals with additional skilled sales specialists. Are you ready to contribute your expertise?London Gold stands as a distinguished jewelry retailer with over four decades of experience in the industry. Our focus lies in jewelry innovation, bespoke design, and unparalleled...