Marketing Specialist for Customer Retention
2 weeks ago
Company Overview:
ReMarkable Career is a prominent player in the quick-service restaurant franchise sector, managing a diverse portfolio of 27 brands across various food and beverage categories globally. Our Interactive Department functions as a comprehensive, in-house social and digital marketing service team, dedicated to supporting the brand teams of each concept. We foster a dynamic work environment where team members collaborate closely with marketing managers to enhance brand objectives.
Position Overview:
The Loyalty Marketing Specialist will become a vital member of the Interactive Marketing Team. This role is centered on managing and executing essential digital initiatives for our diverse brands, with a primary focus on marketplace collaborations and customer loyalty programs. The ideal candidate will be responsible for developing, implementing, and optimizing national advertising strategies aimed at boosting incremental sales through various marketplace platforms. Additionally, this role involves supporting loyalty initiatives, including the setup, execution, and analysis of email, SMS, and push notification campaigns. Success in this position requires a strong analytical mindset, the ability to work across departments, and the capacity to thrive in a fast-paced environment while managing multiple projects with changing priorities.
Reports to: Director of Loyalty
Location: Hybrid work model
Key Responsibilities:
- Design, implement, and manage national paid advertising campaigns across marketplace platforms.
- Create and execute personalized communication strategies for loyalty program participants through various channels.
- Oversee project management, ensuring adherence to campaign deadlines and timelines.
- Utilize analytics to test, learn, and refine marketing campaigns.
- Collaborate with cross-functional teams to ensure brand consistency and success.
- Provide key performance indicators and analytics for all marketing campaigns.
- Stay informed on the latest best practices in paid digital marketing across different industries.
- Manage relationships with external vendors.
- Adapt to emerging technologies and integrate them into various brand strategies.
Qualifications:
- 2-4 years of professional experience in digital marketing or media buying.
- A college degree in marketing or a related field is preferred.
- Experience in email and SMS marketing, including strategy and analytics.
- Proven experience in managing loyalty programs and executing related campaigns.
- Strong knowledge of MS Excel and data analysis.
- Demonstrated ability to analyze and present marketing and loyalty metrics.
- Excellent verbal communication skills.
- Proficiency in MS Word and PowerPoint.
- Ability to work independently in a fast-paced environment.
- Strong multitasking capabilities.
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