Interactive Specialist

4 weeks ago

Scottsdale, Arizona, United States Talking Stick Resort Full time
Summary

Reporting to the Digital Marketing Manager, the Interactive Specialist is responsible for the social media presence across multiple platforms and channels to foster growth and engagement. This is a strategic role that's the voice and ambassador of the brands across all social media, managing workflow, content strategy, publishing as well as interaction with guests, fans and followers.Supervisory Responsibilities

This job has no supervisory responsibilities.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Creates and publishes content for multiple brands and properties across the organization
Monitors the brand's reputation - responding to comments, messages and posts directed at and/or mentioning Casino Arizona or Talking Stick
Covers special events for social media by capturing real-time photos, video and content – some of which can happen outside of normal business hours
Collaborates with the Marketing team in research, strategy, and content implementation across all social media platforms
Maintains awareness and stays up-to-date on social media marketing trends and applies knowledge to leverage social media activities effectively.
Communicates on a professional level with all departments as well as vendors and advertising agencies to collect information used for generating social media
Analyzes social media activity of
Sets up and maintains all files and records as required (photo releases, customer comments/concerns addressed on social media sites).
Notifies Online Marketing Manager and senior Marketing leaders of opportunities of
Maintains complete confidentiality, exercising discretion in the production and sharing of marketing information.
Education and Experience

High School diploma or GED required: Bachelor's degree with major in business, marketing, journalism, communications, public relations or advertising or related field preferred. 2-3 years of experience in a professional marketing environment, casino industry preferred, with online marketing campaigns and social media experience; or an equivalent combination of work experience and training in marketing, advertising, PR, online marketing or similar field preferred.Computer Skills

To perform this job successfully, an individual should be proficient in managing a variety of online and social media platforms for business (Facebook, Twitter, Instagram, Yelp, Snapchat). Must have knowledge of social media publishing and listening tools, such as Sprout Social and Spredfast. Knowledge of Microsoft Office as well as basic Adobe Photoshop or graphic design.Other Qualifications

Up to date on current trends and best practices in social
Must demonstrate excellent client communication and project management skills, strong writing and communication skills, and the ability to work under pressure in fast-paced dynamic work
Exceptional copywriting and editing skills and an adaptive writing style for different social media platforms.
Excellent organizational, communications and customer service skills
Critical thinking and sound judgment to identify opportunities to maximize the
Must be a team player and willing to work a flexible schedule including evenings, weekends and holidays.
Must present a well-groomed appearance at all
Language Skills

Must be able to read, write, speak and understand English.Physical Demands

While performing the duties of this job, the employee is regularly required to walk; use hands and fingers to handle or feel; reach with hands and arms; climb or balance and talk or hear. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.Work Environment

While performing the duties of this job, the employee is regularly exposed to secondary smoke. The noise level in the work environment is usually moderate to loud.

Source: Hospitality Online

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