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Retail Media Advertising Campaign Specialist

2 months ago

Scottsdale, Arizona, United States Acosta Full time

POSITION SUMMARY

Under the guidance of the Retail Media Sponsored Ads Manager, you will develop advertising proposals and engage in client discussions to ascertain their requirements. You will oversee the complete lifecycle of sponsored advertising campaigns for entry to mid-tier clients, focusing on keyword analysis, budget management, and performance evaluation. Your role will involve monitoring and enhancing campaign effectiveness through data-driven insights, conducting A/B testing, and keeping abreast of the latest industry developments.

KEY RESPONSIBILITIES

Retail Media Strategy Development:

  • Formulate and implement retail media strategies that align with overarching business objectives, with assistance from the Retail Media Sponsored Ads Manager.
  • Collaborate with various stakeholders and cross-departmental teams, including brand management, product development, and integrated marketing, to ensure advertising strategies are in sync with business goals.
  • Create tailored proposals with the support of the Retail Media Sponsored Ads Manager that address client objectives.
  • Engage in client discussions alongside the Retail Media Sponsored Ads Manager to identify client needs.

Campaign Oversight:

  • Oversee comprehensive sponsored advertising campaigns for entry to mid-tier clients, encompassing keyword research, campaign initiation, and performance assessment.
  • Manage advertising budgets, including monthly budget allocation and tactical budget adjustments.
  • Troubleshoot and resolve any challenges encountered during campaigns, ensuring prompt and effective solutions.
  • Assist in campaign billing by verifying accuracy.
  • Conduct in-depth keyword research and competitive assessments to identify new marketing avenues.
  • Address ad-hoc reporting requests and tailor client performance tracking.
  • Adhere to all role-related processes; recommend enhancements for efficiency.

Performance Optimization & Monitoring:

  • Analyze and monitor campaign performance, utilizing data insights to refine targeting, keywords, bids, and ad placements.
  • Support post-campaign evaluations, offering recommendations to encourage repeat business.
  • Provide regular updates and reports on campaign performance to stakeholders and clients.
  • Conduct A/B testing and experiment with various advertising methods to identify effective strategies.

Industry Knowledge & Expertise:

  • Familiarity with two or more retail media platforms (such as Amazon, Walmart, Target/Roundel, Instacart) and relevant advertising technologies (including AMC, Criteo, Citrus Ads, Skai).
  • Proactively seek out industry trends, algorithm changes, and competitive insights to adapt strategies and maintain a competitive advantage.

REQUIRED QUALIFICATIONS

Education:

  • Associate's degree.
  • Minimum of 1 year of experience in managing retail media sponsored advertising (such as Amazon, Walmart, Target, Instacart) with a proven record of meeting client goals.
  • Knowledge of performance marketing, conversion optimization, and online customer acquisition strategies.
  • Familiarity with advertising technologies that support retail media solutions, including Skai, Helium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intentwise.
  • Strong attention to detail, analytical skills, and problem-solving abilities in a fast-paced environment, with the capacity to manage multiple tasks.
  • Proficiency in essential Microsoft Office applications, particularly Excel, with the ability to utilize formulas, functions, and pivot tables at an entry to intermediate level.
  • Experience in project and campaign management across multiple clients and campaigns.
  • Excellent verbal and written communication skills.
  • Ability to foster collaborative relationships and work cross-functionally to resolve issues.

ABOUT ACOSTA

Acosta and Mosaic are leading sales and marketing organizations behind some of the most recognized brands in partnership with top retailers across the United States and Canada. We provide flexible services designed to maximize efficiency. Acosta leverages talent and technology to create data-driven, reach-oriented strategies that are executed effectively, along with tools to monitor, track, and optimize metrics-based outcomes for clients and retailers.

Acosta and its subsidiaries are committed to fair compensation practices and believe that the posted compensation range reflects the accurate range for this role at the time of posting. Compensation may vary based on candidate qualifications and locations, and this range may be adjusted in the future.

Acosta and its subsidiaries are an equal opportunity employer.