Senior Brand Marketing Executive

2 weeks ago


Emeryville, California, United States Peet's Coffee & Tea Full time

Senior Director of Brand Marketing

We are seeking a Senior Director of Brand Marketing who will be instrumental in guiding our organization towards a brand-focused future. The successful candidate will lead the transformation of Peet's brand from a cherished local favorite to a prominent national player.

  • Oversee the creation of cohesive brand experiences across multiple platforms
  • Develop compelling and integrated marketing campaigns in collaboration with our creative agency
  • Utilize consumer insights to inform assortment, merchandising, pricing, and distribution strategies
  • Formulate scalable demand generation strategies leveraging our omnichannel approach
  • Launch new product lines and incorporate brand marketing into demand forecasting processes
  • Drive innovative brand strategies to boost brand recognition, selection, and expansion
  • Encourage a culture of growth and teamwork among channel partners

This position will report directly to the Senior Vice President of Brand and will supervise teams focused on Consumer Packaged Goods (CPG) marketing, Retail marketing, and Away from Home marketing. The ideal candidate will be based in a hybrid work environment.

KEY RESPONSIBILITIES:
  • Enhance brand experience across owned platforms
  • Design and implement groundbreaking brand campaigns
  • Optimize impact and profitability in owned channels
  • Develop programs to drive traffic
  • Generate omnichannel demand through a unified, scalable strategy
  • Execute national campaigns aimed at increasing brand familiarity
  • Foster a culture of growth and collaboration
  • Influence the consumer journey and marketing strategies
  • Maximize the effectiveness of new product launches

Qualifications:

  • Over 10 years of experience in premium brand management
  • Background in digital, retail, and CPG marketing
  • Strategic thinker with a comprehensive understanding of channel dynamics
  • Proven experience in team development and collaboration
  • Strong analytical skills and a proactive approach
  • Exceptional organizational, communication, and decision-making abilities
  • Genuine passion for the mission of Peet's

Peet's offers a competitive salary range along with a comprehensive benefits package for full-time employees.



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